GE dials up volume on media ventures
From General Electric Theater to Bill Nye-hosted Vine clips, the industrial conglomerate has created science-inspired content as an advertising vehicle over the decades. Media and marketing correspondent Shannon Bond explores the company's varied ...
FT News in Focus · Financial Times
October 2, 20152m 40s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
From General Electric Theater to Bill Nye-hosted Vine clips, the industrial conglomerate has created science-inspired content as an advertising vehicle over the decades. Media and marketing correspondent Shannon Bond explores the company's varied media ventures, including its newest partnership with podcast network Panoply.Music: "Backed Vibes" by Kevin MacLeod. Other clips courtesy of General Electric.
Hosted on Acast. See acast.com/privacy for more information.