Can Snapchat make money from Millennials?
Snapchat has lured Millennials by creating a new type of social media app, but can it figure out a way to make money out of them? Ravi Mattu discusses its attempt to convince advertisers that it can offer them a way to reach the next generation of cons...
FT News in Focus · Financial Times
June 10, 20158m 21s
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Show Notes
Snapchat has lured Millennials by creating a new type of social media app, but can it figure out a way to make money out of them? Ravi Mattu discusses its attempt to convince advertisers that it can offer them a way to reach the next generation of consumers with Hannah Kuchler and Shannon Bond.
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