Adele finds path to success without streaming
Adele finds path to success without streaming
FT News in Focus · Financial Times
November 26, 20156m 55s
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Show Notes
Adele has broken the record for first-week album sales in the US, vindicating her strategy of withholding the release from streaming services such as Spotify and Apple Music. Ravi Mattu asks Robert Cookson, the FT's digital media correspondent, how she did it and whether it's a tactic others might follow.Music: "Hello" from Adele's album '25' by XL Recordings
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