Ad-blocking sets off internet arms race
Internet services have seen advertising revenues soar as consumers turned to smartphones to access the web. But they are having to contend with a new threat: ad-blocking. Ravi Mattu discusses the trend with Robert Cookson. See acast.com/...
FT News in Focus · Financial Times
May 20, 20158m 5s
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Show Notes
Internet services have seen advertising revenues soar as consumers turned to smartphones to access the web. But they are having to contend with a new threat: ad-blocking. Ravi Mattu discusses the trend with Robert Cookson.
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