Can athletics vault into profitability?
The sport has less media coverage and prize money than many rivals
FT News Briefing · Forhecz Topher
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Show Notes
Wall Street stocks rebounded yesterday as the markets stabilised from a global rout, Disney is raising its streaming prices and Chinese bonds are causing a lot of anxiety for the country’s lawmakers. Plus, the FT’s Sara Germano talks about the effort to make track and field more popular outside the Olympics.
Mentioned in this podcast:
Wall Street stages partial rebound after Japanese stocks surge
Chinese yields hit record lows as investors defy central bank warnings
Kamala Harris chooses Tim Walz as running mate in US presidential election
Disney to lift streaming prices by as much as 25% in October
Can athletics win a big audience outside the Olympics?
The FT News Briefing is produced by Fiona Symon, Sonja Hutson, Kasia Broussalian and Marc Filippino. Additional help from Jess Smith, Denise Guerra, Breen Turner, Sam Giovinco, Peter Barber, Michael Lello, David da Silva and Gavin Kallmann. Our engineer is Monica Lopez. Our intern is Prakriti Panwar. Topher Forhecz is the FT’s executive producer. The FT’s global head of audio is Cheryl Brumley. The show’s theme song is by Metaphor Music.
Read a transcript of this episode on FT.com
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