060: Breaking Through Fear with Allie Evans of Tama Swim
Allie Evans fell into a successful career in real estate, but when COVID-19 hit, she wondered if she could do more. Through her passion for beach lifestyle and sustainability, she started Tama Swim, a consciously-curated women’s swimwear label. The...
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Show Notes
Allie Evans fell into a successful career in real estate, but when COVID-19 hit, she wondered if she could do more. Through her passion for beach lifestyle and sustainability, she started Tama Swim, a consciously-curated women’s swimwear label. The swimwear is made from recycled yarn from ghost fishing nets in an entirely closed-loop system. After a successful launch, Allie is building Tama Swim, a brand synonymous with an ethically-conscious mission to preserve the beaches and oceans where swimwear thrives.
Listen to Mollie and Allie discuss:
- How the Start and Scale course helped her find an ethical manufacturer
- How her real estate experience transitioned to ecommerce
- Creating a pre-launch giveaway to build newsletter subscribers
- Choosing to be 1% of the Planet company
- How a product launch can validate an idea
- Juggling a 9 to 5 role with a side hustle
- How to set a schedule and goals
- And much more product launch advice…
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