053: Going from Brick to Click with Alicia Bode of Label7th
After 10 years in business as a beauty salon owner, Alicia Bode wanted to build a separate ecommerce brand to support the business. Thankfully, she'd been waiting 2 years on the perfect product on which she was an expert. So Alicia...
From Zero to Foundr Podcast · Foundr Media
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Show Notes
After 10 years in business as a beauty salon owner, Alicia Bode wanted to build a separate ecommerce brand to support the business. Thankfully, she'd been waiting 2 years on the perfect product on which she was an expert.
So Alicia started Label7th, which sells an automatic cordless curling wand that saves time and money while producing salon-quality curls. She sold out her entire stock within 48 hours of launch and has built a loyal following using education from her personal life as a salon owner.
Listen to Alicia and Mollie discuss:
- How feedback from her salon customers inspired the idea of selling a curling wand
- How her work in the salon inspired Label7th's scarcity model
- Why you shouldn't wait to unpack your first product order
- How Start and Scale provided a seamless plan to launch Label7th
- Why being the face of the brand differentiates Label7th's marketing
- The joy of hearing the sale alert ring on her phone on launch day
- Why selling out doesn't always mean you're profitable
- Why her goal was to be a guest on THIS very podcast
- And much more business advice...
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