052: Activewear for Active Moms with Kelsey Spronk of Be Active Maternity
While pregnant with 2 children, Kelsey Spronk was consistently frustrated with the poor design and materials of activewear for moms. So, she decided to fix the problem herself and launched , a maternity and nursing activewear line. Within...
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Show Notes
While pregnant with 2 children, Kelsey Spronk was consistently frustrated with the poor design and materials of activewear for moms. So, she decided to fix the problem herself and launched Be Active Maternity, a maternity and nursing activewear line.
Within 24 hours of Be Active Maternity's pre-launch, Kelsey generated $1,100 in sales and is now developing new products for moms looking to stay active during pregnancy and nursing.
Listen to Mollie and Kelsey discuss:
- Doing face-to-face research with moms at the park
- Selecting a female-owned manufacturer
- Why you shouldn't expect perfection from first samples
- Don't be afraid to be picky while designing your products
- How Start and Scale helped her grow an audience before launch
- The difference user-generated content makes for her business
- Business advice for moms
- And much more...
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