047: Designing Returnable Baby Clothes with Abi and Danny of Beaus+Babes
What started as a gift idea for a baby shower turned into a full-fledged business. Abi Horton and her partner Danny started to create baby clothes made of 100% organic cotton with uplifting and inspiring designs. Because of their firsthand...
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Show Notes
What started as a gift idea for a baby shower turned into a full-fledged business. Abi Horton and her partner Danny started Beaus+Babes to create baby clothes made of 100% organic cotton with uplifting and inspiring designs.
Because of their firsthand volunteer experience at domestic violence and homeless shelters, Abi and Danny created a return-to-donate model that allows customers to return and donate outgrown clothing.
Listen to Mollie chat with Abi and Danny about:
- Using their creative backgrounds to design every aspect of Beaus+Babes from scratch
- Designing recyclable packaging that can resend clothing
- How Abi’s experience volunteering inspired their return-to-donate model
- The importance of making it easy for customers to return clothing
- Launching, growing an audience, and collaborating with like-minded organic clothing companies
- How to shift from a wholesaler to a direct manufacturer
- Using their email list to send subscribers valuable parenting tips
- And much more sustainable apparel advice…
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