039: Years of Product Development in 3 Months with Peta Beaumont of NY Gym Towels Co.
Peta Beaumont brought an innovative product idea to the CEO of the company she worked at. He told her the idea would take 3 years to develop—that’s when Peta decided to do it herself. Within 3 months, Peta launched NY Gym Towel Co.,...
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Show Notes
Peta Beaumont brought an innovative product idea to the CEO of the company she worked at. He told her the idea would take 3 years to develop—that’s when Peta decided to do it herself.
Within 3 months, Peta launched NY Gym Towel Co., which sells anti-odor, anti-bacterial gym towels. The towels have unique designs that visually encourage customers to not cross-contaminate while wiping off gym equipment.
Listen to Mollie and Peta chat about:
- Choosing the iconography of New York City to inspire the brand
- The importance of asking questions upfront with suppliers
- Using her students to provide instant product design feedback
- How the Start and Scale community gave her the confidence to do a pre-launch
- How she hit her initial goal of selling 25 towels a week
- The introduction of yoga mat towels in her brand
Learn why Peta didn’t wait to make her business idea a reality.
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