From Nothing to Profit

"Though my muscles may stiffen, though my skin may wrinkle, may I never find myself yawning at life." ~ Toyohiko KagawaWe think women of every age should be photographed and celebrated. Over the year's we've photographed lots of high school seniors. The world tries to tell us we should look like that 17 year old forever. Although that’s a beautiful age, it’s fleeting, still a child - literally. Striving to look like that is not only wildly unattainable, it does women a disservice. - Aubrey and KiaJoin Aubrey and Kia as they discuss aging, their personal views on it and why they want to change the way we view aging for women. Every woman at every age is beautiful, powerful, valuable and should be celebrated.

Aubrey and Kia chat health and how they maintain a healthy lifestyle during their busy season. They share background on how their unique journeys brought them to value health and share their practical tips that you can start applying to your life today. Aubrey shares her top 8 tips in her daily schedule including her daily meal plan. We all love a meal plan!Kia shares the 4 ways that she is working to incorporate a healthy lifestyle into her every day life.

Aubrey and Kia interview Kia's husband, Andy Bondurant. Although he is currently a pastor, his knowledge of photography and business goes beyond being a spouse of a photographer. Andy was the director of a large conference and membership organization for senior photographers, exhibited at every major photography convention and had a set and background company. Check out his answers to these questions:-Tell us what you are doing currently and how you got to where you are today?-Where do you see yourself in 5 years?-From someone who has watched the photography rather from a far, or up close for the last 20 years, what advice would you give photographers?-you’ve helped a lot of people through hard situations; When do you know it’s time to walk away from a business or job?-What would you say to someone who is creating a business for the first time?Our favorite quotes from the interview:Consistency compounds - Steve MagnusIt’s not failure, its a moment in time - Andy BondurantClick here to go to Andy's websiteAndy Bondurant's Instagram

Anytime that we can bring fashion into our businesses, it establishes expertise. Get caught up on the latest trends as Aubrey and Kia talk through their What to Wear Guide for Senior Girls. Find out what Aubrey and Kia suggest for each of these trends. Want to purchase the template for your studio or business, go here!ClassicStreetGlamBoho All-AmericanCasual VintageRomanticGirl Boss - express, H&MAnd if you want to check out the pinterest boards for each style, follow this link.

As usual, Kia Bondurant and Aubrey Lauren have completely different perspectives on the speaking world. Aubrey is brand new to the scene with lots that she is excited to share and help other people with. Kia has been a national level speaker in the photography industry for years, even creating the speaking line up for a national event and hiring speakers herself. Kia and Aubrey share their tips for getting into speaking from both perspectives. If you speak or have something you want to share, this episode is for you.INC magazine's article on Steve Jobs 5 step presentation processThe Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your PlatformToastmasters Speaking ClubMovement coach. Kristi Coaches Communicators. KristiBramlett.com

International Women's Day is March 8 every year and typically goes by without a huge amount of fanfare. This year was different for Aubrey Lauren and Kia Bondurant. They didn't expect to have a lot to say, but this episode interrupted their podcasting schedule with its urgency. As business women who have grown up in a conservative tradition, Kia and Aubrey talk about how they are growing and changing in their view of women's roles in business and in life. Don't be surprised if you are surprised:) They certainly weren't expecting to share as much as they have!Hashtag Primetime News ArticleDid Women Burn Their Bras News ArticleSong of Songs 2:10-13

Do you paddle board at your business meetings? If so, it may be why you have trouble making them a priority. Each season, Kia and Aubrey meet to plan for what's coming up in their business. Listen to find out how they organize their meetings, where they hold them and what books they've learned from. If you need direction or tips for creating vision and direction in your business, check this episode out!Book recommendations The 5AM Club: Own Your Morning. Elevate Your Life.The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 MonthsAtomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Join Kia and Aubrey as they discuss using a marketing formula for each generation. From romantic and traditional boomers to tech savvy gen-z, leverage your knowledge to better serve each client type and communicate more effectively. Kia and Aubrey share personal experiences working with each different generation type. Since Kia is Gen X and Aubrey is a Millenial, you'll get their different perspectives on interacting with and marketing to each generation.A fantastic blog about Gen ZBest Channels for Each Generation ArticleBlog for Strategies to Differentiate Your Marketing to Each Generation

One of the best tools to understand your clients and coworkers is knowledge about the different generations. What will motivate a Boomer will completely turn off a Gen Z teen and what will make a Gen X parent skeptical of your product will convince a Millennial parent you know what is going on. Listen to the first of a 2 part series on Kia Bondurant and Aubrey Lauren's approach to social media, buying trends and design direction for each of the generations!A fantastic blog about Gen ZBest Channels for Each Generation ArticleBlog for Strategies to Differentiate Your Marketing to Each Generation

Are you curious about what actually goes on in a Day in the Life of Kia and Aubrey?Join Kia and Aubrey as they talk through their daily routines and share what their typical day looks like. They are often asked how they get so much done every day and you will see it takes 2 very different approaches!Aubrey is part of the 5 AM club and goes through each carefully thought out step of her rigorous morning and evening routines. This keeps her on a path to achieve the goals she sets for each day. Scroll down to see her morning and evening schedules. You may want to add these to your daily plans!No less productive, Kia is a complete contrast to Aubrey with her love of slow and relaxing mornings and days filled with spontaneity and creativity. It takes all kinds and you'll be encouraged to find new ways of making your days productive and enjoyable with this glimpse into daily studio life with Aubrey and Kia!5am club book  LinkAubrey's Good Morning Routine 🌞 4:45am - wake up, pray, meditate. 5:00 - make smoothie, get ready for workout 5:10 - work out for an hour 6:10 - straighten up house for cool down; dishes, clean counters, sweep, throw in laundry, plan food for day6:30 - drink greens and tea; journal, devotional, read Torah/bible 7:15 - work on language 7:45 - read 50 pages non fiction8:30ish - get ready for work 9:00ish - down in studio Aubrey's Good Evening Routine 🌙 5:00pm - make dinner 6:00 - free time; go on walk, spend time with fam, call friends, read, bake8:30 - shower/bath, brush teeth, take off makeup9:00 - finish non fiction reading for the day. 9:45 - plan the next days schedule and to do’s, review current day wins/losses 10:00 - quiet time. Pray, meditate 10:30 - sleep 

In this extra special BONUS episode of the Instagram series, Kia and Aubrey share how they use their personal Instagrams for their every day lives, rather than for business or promotion. In the first half of this podcast Aubrey shares how Instagram has become a type of dating app! She gives great tips on what does and doesn’t work for finding that significant other on Instagram. Be prepared to find out the best ways to slide into someone's dms and how to set up your feed to come across as someone truly dateable.The second half of the episode Kia shares her top tips for keeping Instagram enjoyable as a parent and gives some fun advice on creating your own personal "Mommagram". If you are a mom, you probably aren't a digital native so it's nice to hear another parent's perspective on what to share and not to share on social media.This episode was recorded before the holidays so feel free to get a little nostalgic when Aubrey and Kia both share about their seasonal bucket lists! Aubreys butternut squash recipe from Pinterest

Want to know how to use Instagram when you don't have a business but work as an employee?Listen to this episode for the top 5 tips on using Instagram to get and keep your Dream Job!In this podcast episode, Kia and Aubrey discuss how they use instagram as an advantage in their jobs and practical tips on leveling up your social media. They also discuss how a few simple social media changes can protect you from missing out on potential job opportunities! Listen until the end to hear a great bonus tip on how to get directly in touch with your dream employer!

In the first episode of season 4, Kia Bondurant and Aubrey Lauren share their top 10 tips for Instagram for business. Both Aubrey and Kia have built their personal instagrams and two business accounts to convert clients, generate leads and inspire other business owners. Helpful Links:Download our social media guide hereDonald Miller podcast on brand clarityThe value of emojis articleHow to create an instagram aesthetic Our favorite app to plan ahead: Planoly

We invited Bo Nelson on as our first ever guest who is not involved in the photography industry. As a local business owner and entrepreneur in the Kansas City area, Bo has been pioneering new ways of selling coffee. His philosophical and creative concepts are an inspiration to any business. Listen in to Bo's thoughts on the next economy that encompasses memory, vibe and experience. Get ideas from the concepts he is using in his business as a living laboratory to get immediate feedback and figure out how to create the Heartbeat and SOUL that your brand needs!More about Josiah "Bo" Nelson:Thou Mayest Coffee Roasters is at the heart of a Kansas City movement driven by innovation and craft. Every day, artists, entrepreneurs, government leaders, non-profit and startup leaders connect over coffee at Thou Mayest, fueling their passion to advance their city. Co-owner/majority stakeholder Bo Nelson is a big reason why.Bo is a homegrown Kansas Citian, whose blend of rural and urban life experience reflects the city he serves. Bo grew up on a farm, working his family’s 10-acre nursery where he honed horticultural skills, learned business basics, and developed a hard work ethic that is evident in everything he does. Bo traveled the world, but felt the call back home, inspired to put his mark on the culture of the city he loves. Bo started Thou Mayest Coffee Roasters in 2012, built upon the idea that communities grow through connections and conversations over a good drink. Thou Mayest is named in reference to a passage from John Steinbeck’s East of Eden, and the shop’s design/atmosphere is equal parts Jacques Cousteau, Frank Zappa and the Boy Scouts of America. One visit and it’s evident that Bo has created a magnetic space that is itself alive, gathering people of all backgrounds and interests to have a drink and foster collaboration. Links:Thou MayestCafe Equinox

You'll love our interview with Tara Rochelle! Follow along as we uncover the surprising journey of Tara Rochelle's senior imagery. When you see Tara Rochelle’s work, there is nuance and depth that is unusual in senior portraits - even senior portraits with such a fashion influence. After talking with Tara, it all begins to make sense. The layers of her experience - from her classical training to photographing weddings for years, time shooting model portfolios and now, senior portraits. More about Tara:Tara Rochelle is a senior photographer who infused fashion and editorial elements into her photography and has established a signature style that is known throughout the industry. She is located outside of Los Angeles, CA and has been photographing since high school. She has photographed celebrity weddings and celebrities, but now focuses on the high school senior market. Tara also loves to teach other photographers and has been a speaker at workshops and is always highly requested to be a keynote speaker at industry conferences!Links:Tara's WebsiteTara's InstagramTara for Photographers

You'll love the energy and inspiration from this interview with Emil! Before her career as a photographer, Emil Rodriguez-Powell was a social worker in child welfare. It was great to be able to talk through some tough issues with Emil with her viewpoint as a photographer and a woman of color. You can see her creative work on @sliceoflimephoto (lime - Emil) get it? And her new businesses at @sourcethespace ad @sourcecreativehouse. With only 3 years in the business full time, Emil has skyrocketed to success. Can’t wait to see where she takes her penchant for GROWTH next!A little more about Emil:Emil is the Lime in Slice of Lime (no really, it’s her name, backwards!) Located in Harrisburg, Pennsylvania, Emil has built a senior photography brand on the belief that “We all Shine Differently” and pushes herself to create images for her seniors that capture the spirit of who they are while giving them a memorable experience that they want to shout about from the rooftops. When not behind the lens, Emil can be found adding to her plant collection, listening to records with her hubby, Jason, and cuddling with her rescue dogsPODCAST:  http://certifiedmadness.com www.instagram.com/sliceofseniorstyle

Getting to do an interview with Carissa has been on Kia's list for a while now because Carissa's work is so bright and energetic. The great thing is that Carissa adds in so much meaning to her work with the charities and special projects that she supports with her business. If you are wanting to add more creativity and meaning to your photography and your business, this podcast episode is for you!Carissa Davis is a High School/Tween and Kids photographer and national educator. She is known for her bright, bold, fun imagery and her rep team known as the "Flamingos". As a mom of two girls , and working with a predominantly female client base , promoting “girl power” is top priority. Her business empowers young girls to be strong contributing members of society and encourages breaking barriers of competition amongst other women, all while building self confidence and growth. She is also an animal rights and Special Needs advocate pairing with organizations such as Emily’s Legacy and Night to Shine.https://www.facebook.com/emilyslegacyrescueinchttps://www.timtebowfoundation.org/ministries/night-to-shine

What a fantastic interview with Ronan Ryle of 3xm Solutions and BSA Academy! Ronan is a certified business coach with Profit First and Storybrand - both of which we love and have adopted for our business. He had so much wisdom to share about how to look at your business from a philosophical and a profit viewpoint. The best way to find out more is to join the Business Success Academy 14 day Challenge. Kia has done it, loved it and booked lots of sessions during the slow time of her year. When you click on the link, you’ll get 30 days membership for free! It’s an affiliate link so if you use it, Kia will get helped out as well!A little more about Ronan:Ronan as CEO of Infinity Group (3XM, Business Success Academy & Photovalue) has made it his mission to help Photographers Realize the difference their work makes to creating a healthy society in mind, body & spirit. By doing so, Photographers start to Respect themselves which is an essential first step to bridging the value gap with consumers. Only when these two pillars are achieved will Photographers get properly Rewarded for the important work they do.Ronan’s mission is to help photographers Be Seen, Be Heard, Be Understood by the consumer not for what they do but for the difference they make to the consumers life. That is how we bridge the value gap with the consumer. That is how we amplify the creation of a healthier society through photography.Photographers who become BSA Online Marketing Wizards are filing their studios all year round with higher paying clients while amplifying the creation of a healthier society through photography.

Even though we are already well into the first quarter of 2021, there is still a lot of time to make things happen. Listen in as Matt and Kia discuss their personal and professional plans for this unprecedented year. And find out Kia's word of the year. It's only 2 letters. Can you guess it?

We didn't see a lot of things coming in 2020 and this was definitely one of them. But unlike many of 2020's surprises, Matt becoming a financial planner is very exciting. Check out this podcast to find out what prompted Matt to switch careers again. If you didn't know, Matt started out as a high school math teacher, became a photographer and is now on to one of his dream jobs - helping people manage their futures. Matt shares his financial planning advice for photographers in this episode. Be sure to check it out!If you want to connect with Matt to find out more about planning your financial future, go to https://www.oxfordfp.net or email [email protected]: This material has been distributed for informational purposes only. All investments carry certain risk and there is no assurance that an investment will provide positive performance over any period of time. They are not intended to constitute legal, tax, securities or investment advice or a recommended course of action in any given situation. The projections discussed regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.Matt Hoaglin is an Investment Advisor Representative with Dynamic Wealth Advisors dba Oxford Financial Planners. All investment advisory services are offered through Dynamic Wealth Advisors

In this first episode of 2021, we are taking a look back at the crazy time last year when we stayed at home and worked a photography business. Kia tried a bunch of new strategies with her business during that unprecedented time. Some were big successes. Others didn't work that well. Listen in to hear what worked and what didn't with Kia's Top Ten Take-Aways.Here's a link to a blog all about Taking Back Happy.Kia's websiteKia's InstagramBondurant Studios InstagramStyle Muse Magazine InstagramKia's Facebook

Today on the podcast, we have Chelsea Taylor, from Kansas.  She runs a luxury portrait studio in a small town.  She gave us real talk about social media today and made us rethink what we are doing.  When titling this episode, Matt wrote down “Small Town, Big Goals”.  This is a must listen to episode.

Today on From Nothing to Profit, we have Nicki Hufford.  We loved getting to know her.  She is a major go-getter and is alway on the front edge of our industry.  If you are looking for new ideas or want help making movement on an idea you have had for a while, this episode is for you.  We also ask Nicki a lot of questions about her amazing volume softball business.  Such amazing insights in this episode.

Today on the podcast, we interview Kay Eskridge, from Phoenix AZ.  Kay is the perfect person to have on the podcast right now because we have gotten a lot of feedback from photographers wanting help with making changes in their business.  Kay has done it all.  She owned a small studio and giant studio, a high end studio and now runs a business out of her house.  So she knows the pros and cons of all the models.  Listen in to hear what she has to say. 

Julia Woods is not only one of the best known photographers in our industry but also an amazing coach.  Ever wanted a business coach for just a few minutes? Listen in to this one and you will feel uplifted and inspired to go do great work.  This episode is about real talk and it will help you get moving again.  

This episode with Sarah Smith is maybe the best feel good episode we have had yet.  She reminds us of what is important and helps get us pointed in the right direction.  If you feel a little lost, listen in because there are a lot of gems in this episode.

Sean Brown teaches us how he has created a system to run a youtube channel, an instagram and a tiktok account, all from one piece of content.  If you are worried about there being to many platforms and how you handle it all, this is for you. When you are done listening you will see the light to the next level of social media and video.

Allison Rodgers is not just a photographer but also a graphic designer and that comes across in every part of her business.  She gives us some great insight into how we should be viewing the products we create for our clients. If you are looking to grow your physical product side of your business this year, this is the episode for you.

Today on the podcast we talk to Lisa Staff.  As a photographer and a social media master, she has some amazing insight into instagram and other social media.  When it comes to changing our ways, we want to learn from the best and Lisa is top tier. Our favorite quote from this episode is “Start by Starting”.  You are not going to want to miss this episode.

In this episode, Matt and Kia interview Allison Ragsdale; Matt's wife. Get the real story on who runs the business and why they are so successful. And guess what? Matt is not calling all the shots. Learn some inside knowledge of their photography world as well the fun story on how Matt and Allison created such a successful business.

In this episode Matt and Kia interview Aubrey Johnson. Aubrey is Kia's studio manager and we get the real scoop of what is happening in the business. When you want to know the secrets to success sometimes you just have to ask the person in charge. Learn how to manage employees and get some inside knowledge.

Looking for a fun yet powerful conversation? This episode with Nathan Loker is one you need to hear today. Learn all about Loker, from the fact he is a stay at home dad as well as a BBQ master. Oh yeah, we talk a lot about what makes him successful in photography as well.

In this episode, we get a rare look into Dan McClanahan's genius. Many believe he is one of the best photographers right now. Listen in to hear what makes him tick and what he is thinking when he creates all this art.

Today on From nothing to Profit, Matt and Kia interview the mother-daughter team of Marci and Christy. If you are looking for insight into working with family or just all around great advice about the senior portrait industry, this is for you.

Looking for a more positive outlook on the coronavirus and how it will effect your business? If so, this is the interview for you. Rod is such a fresh breath of air in the time of doom and gloom. He has been in the industry for a long time and has been through hard times before. This recording couldn't have come at a better time.

In this crazy time we wanted to hear what Amanda Holloway is thinking and doing during this time when photographers are not working and bills are still coming in. She has some great insights and as always, a very honest view of the world we live in.

On this episode of the podcast, Matt and Kia interview maybe the most popular photographer in the industry right now, Thomas Nguyen. Learn how he has become such a household name in the industry and his mindset to create unique and beautiful photographs. Such a great interview and it is amazing to see the heart of such a great person.

In today's episode we cover what Kia is doing in her studio during the Covid 19 virus outbreak. See what she is doing to stay afloat and what plan she has put in place. If you are looking for help during this time this episode is for you.

Matt Hoaglin and Kia Bondurant discuss what Matt's studio (Allison Ragsdale Photography) is doing during the Covid 19 virus outbreak. Colorado is currently shut down. So what are Matt and Allison doing to make money, save money and stay focused on the future? Tune in to find out.

On this episode of From Nothing to Profit, Matt and Kia interview Sarah Petty, who is a huge name in the industry. Sarah also runs The Joy of Marketing. Sarah started as a marketer. You don’t want to miss how Sarah transitioned into being a high end boutique photography studio. Listen in to hear Sarah’s puzzle metaphor and advice about finding a coach/mentor. Sarah teaches, but also shoots, so she can stay relevant and understand her students’ challenges. You want to hear Sarah’s marketing tactics based around educating her clients. Sarah is fired up right now about ditching the digitals. The best advice Sarah ever received is to take advice from the people who are where you want to be. She recommends all Seth Godin, his blog and new book, “This is Marketing”, the book “You are a Badass” and of course her own book, “Worth Every Penny.” Joyofmarketing.com/marketingchecklist (free resource)

On today’s podcast, Matt & Kia interview Vickie Black, who is the owner of Senior Style Guide. Vickie started out photographing everything, then fell in love with photographing seniors. Senior Style Guide started out as a blog in 2011. It grew into a magazine in 2012. Right now the Hot 100 submissions are happening, which is a huge image contest. This year, Vickie is opening up the contest to 25 people’s choice winners too. Vickie is starting to travel for meet ups and is getting ready to announce Push, her annual conference. Push will be in a new location and in November in 2020. Vickie just wants to bring everyone together. Don’t miss what Vickie is fired up about in the industry, the good and the bad. Vickie recommends podcasts and becoming part of a FB group community.Thepushconference.comSeniorstyleguide.com#seniorstyleguide@seniorstyleguide

Selessa is a senior portrait photographer in Michigan. Want to hear a great laugh? Listen to this podcast! She had her own advertising and design business before going full time photographer. She specializes in senior portraits and has great insight into senior model teams. Selessa is excited about seeing video and fashion inspired sessions in the industry. You’ll want to listen to how Selessa balances keeping things fresh and also photographing something your clients will purchase. You’ll also get the inside scoop on mirrorless cameras. And don’t miss Selessa’s “why” and the best advice she ever received, which will also be some of the best advice you’ve ever received! Don’t miss a great conversation about parents shooting cell phone pics during the session and how to handle that. @Selessastudio on instagram

Today’s awesome podcast is with Isaac Coffey, who specializes in senior portraits in a very small rural town. He is the only one in his area offering the full experience to his clients. He is also 25 years old. You’ll want to hear about Isaac’s mental shift to thinking about his business as a business. Isaac has a hair/makeup artist, a style closet and does in-person sales. Listen in to hear how Isaac started building his style closet and specific stores/pieces he recommends. Don’t miss what Isaac is fired up about in the industry and how he got started in photography. You’ll love what Isaac recommends you do and don’t spend money on. Isaac is a huge fan of automation so don’t miss out on the resources he uses and recommends to help your business. @coffycreations on Instagram

Today’s podcast is with Randy Coleman. Kia and Randy met via Instagram DM and Kia credits Randy with influencing her business in a positive, profitable way this past year. Randy says he’s known as the fun studio. He and his team keep their clients laughing the whole time, while also keeping things high end and professional. His love language is words of affirmation, in case you were wondering. Randy does a brand ambassador program and you don’t want to miss how he runs it! Make sure to listen in to how Randy uses boomerangs on instagram stories. Randy is excited about the push to print these days and says to make the printing/ordering process and easy and fun as possible. Listen in to hear all of Randy’s tips and tricks about selling both prints and digital images.

On today’s podcast, Matt interviews Christine about her new project, Instalocal. They’ve known eachother for years, via  FB blogger group, in which Matt claims they haven’t been kicked out yet because they behave themselves. Christine had been working as a digital strategist for years and started her own photography business in 2007. She was successful, 6 figures gross, in her first year and people wanted to know how she did it. Don’t miss her story and how she looks at using Instagram. You’ll want to listen in to hear how to get off the content treadmill. Listen to why you should have a personal and a business account and how you should use hashtags. Christine says the more information you put out there, the better. Put out things that connect on an emotional level or educates your potential clients. Christine is also speaking at WPPI 2020 so come see her!Instagram: @ChristineTremouletPhotographers Innercircleinstalocal.biz

Matt has known Beth Teutschmann for years via the internet. Beth has a degree in geology but when her internship ended early, Beth went to work for her friend, and fellow photographer, Molly.  She started retouching for Molly and now run an outsourcing company for photographers to send out their retouching. You won’t want to miss Beth’s stories about her lizard, etc, etc!Home

Today’s podcast is an interview with Corey Potter. Corey photographed weddings for years and also worked with websites and SEO since he was 15. Once Corey had kids, he and his wife decided 40 weddings a year and homeschooling was too much. Corey says SEO is important but shouldn’t be your only priority. Make sure you have a Google MyBusiness listing and make sure your business name and phone number, etc is consistent across the internet. Listen in to get all of Correy’s tips and tricks for making your website rank well. Corey has a guide on his website you can download and read to get started. Design and aesthetic of your website has far less impact than an offer for your client. It doesn’t need to be pretty or different, it just needs to work. Think outside the box, writing articles for your blog (and others) that provides value to your potential clients. Corey also has an ebook with action items and also a course on learning to do this yourself versus hiring someone else.Home

Matt and Kia are officially in Season 2 of From Nothing to Profit!! And this episode is with Scott Wyden, who is this podcast’s first repeat guest too! Scott tells us that 35% of websites are powered by wordpress. NextGenPro is Imagely’s plugin for WordPress that now offers auto print fulfillment. What’s so great about this is that your client’s don’t have to leave your site to order their prints. This podcast is not sponsered by Imagely, Matt and Kia just wanted to share this new option because Imagely supports our industry. So check it out!http://www.nextgen-gallery.com/295-0-3-12.html

On today’s podcast, Matt interviews Justin Lofton, who is not a photographer. Justin works in marketing, SEO, Facebook ad agencies and coaching. Justin’s passion lies in helping entrepreneurs skip some of the challenges we face. Listen in to see what he says about your energy. Delegate or delete things that drain your energy. Do more of the things that you enjoy and that you are still excited about doing when you go to bed at night. Listen to your body to avoid burnout and stay connected to your passions. You don’t want to miss how serving yourself first lets you serve others at your highest level. 80/20 your relationships. Observe what got you where you are and what you need to focus on to get you where you want to go.Contact with Justin80/20 Business – 8020business.com – free strategy callZenfusion.com – Facebook ads help   Read Full Transcript [00:00] This is Justin Lofton and you’re listening to from nothing to profit.[00:04] Welcome to from nothing to profit a photographers podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster.[00:19] Hey everybody. Well, I’m going to podcast. So as you heard in the introduction, I have Justin Lofton on today and you’re probably thinking Justin Loften photography. I don’t know who that is. Well actually he’s not a photographer and he’s somebody that I’ve ran in the same circle with for years. And Justin, we met years ago at icon, which is infusion site was, it was Infusionsoft’s like annual conference for their users and Yup. And for people that don’t know, Infusionsoft is a CRM that we use in our business. But you had some businesses there I think when we first met, when you were doing syncsumo. Yep. And um, and so to that, tell us a little bit about like kind of what you do and stuff like that. And then I’ll tell, I’ll tell my audience kind of why we have you on the podcast.[00:57] Yeah, of course. So you know, I’ve been an entrepreneur since I was a kid and I really owe the last, call it 12 to 18 years. I’ve been doing a lot online selling products and I’m doing marketing. I’ve done a ton of SEO, search engine optimization, manipulating Google’s algorithm. And I’ve, I’ve run, you know, tons of Facebook ads. I’ve probably spent over 15 million now on Facebook’s ad platform. And so I’ve done it all in terms of running an agency, which I still have syncsumo, which is a software as a service company that connects CRMs like infusion soft with a Facebook ad platform to sync up those contacts. So I’ve got multiple e-commerce brands now. Like I said, I’ve got zen fusion, which is a Facebook ads agency. And then, you know, really my passion project is one on one coaching, helping entrepreneurs and business owners accelerate the growth of their business through the use of the business acceleration lifecycle, which I’ve developed over the last 20 years.[01:55] That’s awesome. Yeah. And so that’s kind of how we ended up here. So I’m interested enough, like I literally reached out to you yesterday afternoon after I saw a post on Facebook that you’d post, cause we’re obviously friends on Facebook and it comes from, you know, your, Your 80 20 coaching branch of, of your world now. And you were talking about, and I just want you to share this with the audience. And so you were talking about this concept that I’m going to butcher, but if the idea is that it’s all about an energy game, right? And it’s like, so talk more about exactly what you mean by that and how you look at business now.[02:29] Yeah. And just like your...

Today, Matt and Kia discuss work life balance, specifically with a family/children. When Kia first started work as a photographer, she worked 60 hours a week and that didn’t stop when she had her first two children. You don’t want to miss Kia’s story after a life changing event occured. Kia says you’ll never be perfectly balanced or perfectly comfortable. Shoot for work life integration, versus balance. It doesn’t have to be 50/50. Matt talks about how parkinson’s law affects our lives. You don’t want to miss this all the great advice in this podcast!  Read Full Transcript [00:00] Welcome to from nothing to profit, a photographer’s podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster.[00:17] All right, welcome everybody to the podcast today. Matt and I have a very interesting conversation topic that we’re going to be discussing and one that is super close to my heart. So Matt, you had a question the other day. What was your question?[00:31] Well, so a lot of people send me messages all the time because I do some coaching and stuff and they talk a lot about worth like more. I can’t even speak now, work life balance. And so I feel like I can help them. But there’s been a few that I couldn’t help lately and it’s because it’s based around like family. And so I just thought you could answer this better because you got children and what work life life balance work looks like for somebody that is raising kids and has kids and soccer and stuff like that.[01:00] Yeah, yeah. Oh you mentioned soccer. Absolutely. So work life balance is something that I have definitely struggled with over the years and had, I’ve, I’ve made a lot of different decisions, tried things, a lot of different ways to figure out how I can be in a comfortable position. And so, uh, just to go back a little bit, I started as a photographer right out of college. So I was married and 22 and uh, working in a family business and I was working 60, 70 hours a week. And then I had my first daughter when I was 25. And so I continued to work 60 or 70 hours a week and just brought her to work with me and then my second daughter was born and continue to work that much and they both would come to work with a nanny and then they were both in a car wreck and they were winning.[01:52] Yes. My girls and the nanny were in a car wreck. She, uh, she took them to the city. We, uh, lived in a city in a small town about 20 minutes outside of the big city, and she took them to the city to get lunch for everyone and was late coming back. Uh, and some of my, someone had said to me, well, she’s late getting back. And I was like, yes, with my children, I don’t care about lunch, I’m worried about my children. And then we got a phone call and, uh, what had happened is she, her car had, um, my car actually had a hit, a, a piece of metal that had been dropped off the road right in front of her, so other cars and had had swerved and she wasn’t able to. And so it had rolled and it was just crazy.[02:38] Like it was the grace of God truly, truly the grace of the car. The car rolled, the car rolled multiple times. Yes. Okay. Yeah. And so you don’t know the story, Matt. That’s great. Obviously don’t, so yeah. So the paramedics came up on the scene, saw all of the, she had actually also gone to the store and bought some like children’s toys. Um, this photo session. So there were all these children’s toys strewn out all across the road. The car was hanging upside down air, the other car was upside down and they pulled up and they were just sure that they were going to come across a horrific...