Death to the Personal Brand?
Friends with Business Benefits · Charlie Swift and Franky Shanahan
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Show Notes
This week, inspired by Emma Gannon’s recent article, ‘Unbranding Myself’, we’re chatting about personal brands.
Are they still relevant? What does a personal brand look like in 2025? How do you go about building one, and what are the pros and cons of doing so?As well as these more general observations, we discuss our own personal brands and share how things might be evolving as we head into 2026.
Links and Further Reading
What the Heck is a Personal Brand in 2025?
Change Your Life in One Year (Build a Personal Brand)
How do you feel about building a personal brand? Join the conversation on Substack to share your thoughts. We’d love to hear from you!
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