LA Olympics 2028: Superbloom Branding Unveiled
Fresno News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
Los Angeles unveils its official visual identity for the 2028 Olympic and Paralympic Games, dubbed Superbloom. This floral theme, inspired by wildflowers, captures the citys diversity and culture. The design features thirteen blooms, each representing different aspects of LA, and four color groups mirroring local terrain. The typography is inspired by local street signs, ensuring a genuine LA feel. The project, handled by Koto, covers everything from historic sites to new facilities, and was released early for partners to incorporate into their plans. This is LAs third Olympics and first Paralympics, and the Superbloom theme perfectly sets the stage for the global spotlight.
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