Fireside chat: Strategies to attract younger drivers - Carrier Summit
If a trucking company wants to attract drivers in their 20s and 30s, the company can’t just say how it offers all the bells and whistles: great equipment, great pay and a lot of home time. It has to show a prospective driver what makes working for that company truly special and unique, according to Sadie Church, vice president of marketing for CDLIFE who was joined by FreightWaves' Andrew Cox. “The only thing you can do is identify what sets you apart from other companies, what makes you different, what makes you unique. And really show the drivers that. Show them what good home time looks like. Show them what good equipment looks like,” Church said as a guest in a virtual fireside chat during the FreightWaves Carrier Summit on Wednesday.
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Show Notes
If a trucking company wants to attract drivers in their 20s and 30s, the company can’t just say how it offers all the bells and whistles: great equipment, great pay and a lot of home time. It has to show a prospective driver what makes working for that company truly special and unique, according to Sadie Church, vice president of marketing for CDLIFE who was joined by FreightWaves' Andrew Cox.
“The only thing you can do is identify what sets you apart from other companies, what makes you different, what makes you unique. And really show the drivers that. Show them what good home time looks like. Show them what good equipment looks like,” Church said as a guest in a virtual fireside chat during the FreightWaves Carrier Summit on Wednesday.
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