Episode 130
Ep. 129: Susan Fall – LaunchIt PR
Freight Efficiency with NACFE‘s Mike Roeth & Friends
February 3, 202625m 10s
Audio is streamed directly from the publisher (mcdn.podbean.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Susan Fall, owner of LaunchIt PR, talks about her work during the pioneering days of telematics in trucking, the importance of messaging when introducing a product and she shares some of her success stories with clients. She also talks about why it’s wrong to cut marketing and PR when times are slow and she offers advice to both tech companies and fleets to help the industry stay strong.