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37. Can Fear Be Good Medicine?
Episode 37

37. Can Fear Be Good Medicine?

Fear is a popular tool in public health campaigns. But is it an effective one? Bapu Jena discusses new research on whether we can — and should — scare people into being healthier.

Freakonomics, M.D.

May 13, 202227m 41s

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Show Notes

Fear is a popular tool in public health campaigns. But is it an effective one? Bapu Jena discusses new research on whether we can — and should — scare people into being healthier.


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