The HoldCo Strategy That Prints Money in Small Markets
Franchise Secrets Podcast · Erik Van Horn
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Show Notes
What does it take to build a multi-million dollar business empire in a town of just 65,000 people?
Former pro baseball player Joshua Kalinowski reveals how he transitioned from the Colorado Rockies to real estate, roofing, solar, and beyond—creating multiple thriving companies in a boom-and-bust market. From mindset and leadership to franchise strategy and family priorities, this episode is packed with hard-won wisdom for entrepreneurs and franchisees alike.
🎧 Timestamps:
00:00 – Build confidence by building evidence
00:45 – Joshua Kalinowski's intro
01:36 – From pro athlete to entrepreneur
04:13 – Starting Coldwell Banker during the 2008 crash
06:01 – Why he diversified beyond franchising
08:52 – Key lessons from franchising
10:59 – Entrepreneur vs. business owner
13:55 – Hiring a COO to scale
17:14 – Mentorship with Sharon Srivatsa
20:47 – Structuring a HoldCo
25:30 – Staying in your lane as a visionary
28:53 – Balancing business and family
32:08 – Health, discipline, and leadership
36:26 – When to check P&Ls
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