Franchise Secrets Podcast

Discovery days, also referred to as "Meet The Team Day" or "Decision Day," have been a marketing tool for franchisors for many years, and for some franchisors, they are the most crucial element in closing the sale. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr What exactly happens during this event? If you're a candidate, what can you expect? Who should join this event? When is the best time to hold a discovery day? In this episode, Erik and his business partner, Jeff Herr, discuss why this event is a critical success factor in business partnerships. As Erik and Jeff share their experiences as advisors and partners to different brands, you will gain valuable insight from these two industry experts. Whether you're a franchisor or a potential franchisee, this conversation will give you The Discovery Day Blueprint and show you how to take advantage of this significant day. "When you're a franchisor, every decision you make has to be for the betterment of the brand." - Jeff Herr In This Episode: - What is franchise discovery day? - What should franchisors and franchisees be doing during discovery day? - Who should join the discovery process? - What decisions must a franchisor make? - What happens during the actual event? - How do you structure the event? - What must a brand do if a candidate delays making a decision? Resources: 🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/ Connect with Jeff Herr: 💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/ 🌐 Website - https://www.frontstreetep.com/ Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/ 📷 Instagram - https://www.instagram.com/erikvanhorn/ 👍 Facebook - https://www.facebook.com/erik.v.horn/ 💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Ever wondered how a lesson in leadership and perseverance can transform a business? Join us as Aaron Stokes, a 25-year veteran of the automotive repair industry and founder of Shop Fix Academy, reveals his journey from a challenging upbringing to building a thriving business empire. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Aaron shares the pivotal moments that shaped his career, including overcoming theft, financial stress, and debt. He discusses how pain can be a powerful catalyst for growth and the importance of mentors in his journey. Discover his insights on leadership, asset protection, investing, and business scaling, along with the vital roles of discipline, accountability, and effective communication. Tune in for actionable advice and inspiring stories every entrepreneur can learn from. Unlock the secrets to achieving business success today! "Perseverance is hanging on by your fingernails on a cliff for years—that's what perseverance is." - Aaron Stokes In This Episode: - Aaron's background - Facing financial challenges and learning from mistakes - Experiencing deep pain and transforming it into lessons - Discovering a new path and building a consulting company - The role of mentors and confidence in overcoming obstacles - The power of perseverance - Confidence as a critical ingredient to business success - Aaron's current status and next steps - Business, finance, and leadership lessons from Aaron Resources: 🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/ 🌐 The Obstacle Is the Way by Ryan Holiday - https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358 Connect with Aaron Stokes: 💼 LinkedIn - https://www.linkedin.com/in/aaron-stokes-969012109/ 🌐 Website - https://shopfixacademy.com/ Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/ 📷 Instagram - https://www.instagram.com/erikvanhorn/ 👍 Facebook - https://www.facebook.com/erik.v.horn/ 💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Are you a founder struggling to scale your emerging brand? You're not alone. In this episode of the Franchise Secrets Podcast, host Erik Van Horn dives deep with goGLOW founder and CEO Melanie Richards, exploring the raw challenges and triumphs of growing a brand from zero franchisees to experiencing rocketship growth. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Mel highlights the indispensable role of a rockstar second in command and what it truly takes to support your franchisees beyond the spotlight. Discover the behind-the-scenes efforts that keep the franchise machine running smoothly and learn practical strategies to nurture and expand your franchise family. As a lifelong beauty enthusiast, Mel's sensitivity to women from all backgrounds and walks of life equipped her to flourish in the beauty world. When beauty school graduation rolled around, a celebratory trip to Mexico spurred a grand idea in her mind. In preparation for her vacation, Mel searched the area for the best spray tan at the most affordable price. She quickly realized there was a need for this type of service, so why not be the person to fill it? And that was the beginning of her exciting journey as a business owner. If you're ready to turn your vision into a thriving franchise, this episode is a must-listen. Tune in to uncover the secrets of successful franchising and take your brand to new heights! "We're making sure that whoever walks on this ground that we are building, that it's solid and that they can count on it because it's a huge responsibility. You should take your responsibility of being a franchisor very seriously, and that's what I do." - Melanie Richards In This Episode: - Why is branding so crucial for Mel? - Why is it important for a founder to have a rockstar second in command? - What is it like to partner with Front Street Equity Partners and get support in the trenches? - What mindset must a founder have to drive revenue growth? - What contributed to goGLOW's rocketship growth? - What makes Mel nervous as she gears up for the next 12 months? - Are pop-up events helpful for the salon suite and beauty industry? - Mel's valuable advice for brands who want to franchise their business - How many hours did Mel work while building her business? Resources: 🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/ Connect with Melanie Richards: 💼 LinkedIn - https://www.linkedin.com/in/melanie-richards-a492207/ 🌐 Website - https://www.goglow.co/ Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/ 📷 Instagram - https://www.instagram.com/erikvanhorn/ 👍 Facebook - https://www.facebook.com/erik.v.horn/ 💼 LinkedIn - https://www.linkedin.com/in/evanhorn/