Episode 48
My Conversation with Alicia Tillman
7/22 Founder's Journal with Alex Lieberman
July 22, 202013m 6s
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Show Notes
Today I reflect on my interview with Alicia Tillman, CMO of SAP. The three main takeaways:
- All marketing is B2C marketing
- Communicate the balance between autonomy and authority
- Understand history to set strategy
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