PLAY PODCASTS
Insights Into Our Marketing Playbook
Season 5 · Episode 10

Insights Into Our Marketing Playbook

FounderQuest · The Honeybadger Crew

March 15, 202436m 10s

Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

This week, Josh and Ben dive deep into the marketing strategy for their new product, Insights, in response to a listener question. They talk about what groups they are targeting first, some of the planned marketing tactics for reaching each group, and how they are building awareness within the Honeybadger app without annoying existing users.

Links:

pg_cron

Judoscale

Traction

Insights tour page 

Insights announcement blog post 

Meet the badgers
FounderQuest
Mastodon - @[email protected]
Twitter - @honeybadgerapp
Honeybadger
ClickHouse - hosted by DoubleCloud

Topics

founderbootstrapstartupsaassoftware as a servicemicropreneurlifestyle businessdeveloperrubyelixir