Founder Freedom

Sue explores why entrepreneurs often hit a plateau despite setting ambitious 10X goals, arguing that your results don't rise to your goals but instead return to your standard internal comfort zone that governs your income, pricing, and quality of work. By identifying the subconscious upper limits that trigger self-sabotage when things go too well, she challenges you to intentionally raise your standards in four key areas—time, delivery, decision-making, and integrity—to shift your professional identity and achieve sustainable growth KEY TAKEAWAYS If your bank balance or business growth looks the same as it did a year ago, it is likely because you are operating at a psychological comfort range that feels "safe" to your nervous system. Real change doesn't come from just reprogramming beliefs, but from shifting your identity. You must become the person who naturally operates at a higher level, rather than just chasing a goal from your current state. To break a plateau, an entrepreneur must raise the bar in four specific areas: how they value their time, the quality of their delivery, the speed of their decisions, and their level of integrity regarding excuses. Scaling "the conscious way" isn't about working harder; it’s about redefining what you are willing to accept from yourself and others BEST MOMENTS "You don’t rise to your goals—you return to your standard." "When you earn more than your current standard, you might lose it again... because your nervous system is protecting what feels familiar." "You don’t demand a higher level, you become it." "Instead of asking, 'How do I justify charging more?' you ask, 'What would my business need to look like to be worthy of this standard?'" VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue looks at the essential elements that make sales videos irresistible for potential clients. Drawing insights from her analysis of five eight-figure entrepreneurs' sales videos, she identifies 12 key components that enhance connection and trust with the audience. Sue examines the importance of being on camera to foster a genuine relationship with viewers and shares her personal experiences and tips for overcoming camera anxiety, as well as the structure and tone necessary for effective sales videos, including how to create a situational hook, establish credibility, and articulate the value of their offerings KEY TAKEAWAYS Building a sales video that resonates with potential clients requires an emotive tone that makes them feel seen and heard. This connection is essential for fostering trust and encouraging sign-ups. A well-structured sales video should clearly outline the pain points, the solutions offered, and the specific benefits clients will receive. Avoid vague language and focus on tangible outcomes to attract the right audience. Establishing credibility is vital. Share your qualifications, experiences, and successes to build trust with your audience. Reinforcing this credibility throughout the video can help potential clients feel more confident in their decision to engage with your services. Clearly communicate what your offer is not about to filter out the wrong audience. This strategy helps to attract clients who resonate with your values and approach, ensuring a better fit for your services. BEST MOMENTS "I found 12 common elements that make the offer video irresistible to sign up clients." "People are starting to buy from people that they trust. They're starting to buy from people where they feel a deeper connection." "If you want high converting, you'd be better off getting in screen." "You need to make sure that whichever client you work with, you make them feel seen." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue shares an incredibly personal reflection on a recent health scare that prompted a deep examination of life’s purpose and the impact of fear on decision-making. She centres around the idea that while fear is an inevitable part of life, it doesn't have to dictate our actions or define our potential. Sue explains the importance of recognising and harmonising with our egos, rather than trying to eliminate them KEY TAKEAWAYS Fear will always exist, but it doesn't have to control your life or decisions. Recognising and acknowledging fear is the first step to not letting it dictate your actions. Calming techniques such as deep breathing, meditation, and spending time in nature can help create clarity and allow you to connect with your higher self, moving away from the ego's overthinking. Growth occurs outside of your comfort zone. Embracing discomfort and challenging yourself to do things that feel "icky" can help expand your capacity for risk-taking and personal development. Engaging in mindfulness and being present can help you gain perspective and clarity. Simple techniques, like widening your vision, can shift your focus away from fear and anxiety. BEST MOMENTS "What can I do that will make my life have meaning, have achieved something, have given it purpose, have provided for my family?" "The truth is, that fear, it will always exist. It's not something you can eliminate, but it doesn't have to rule you." "The ego isn't real. In a sense, the stories are not true. They're narratives." "Regulating your nervous system is crucial. Calm creates clarity." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue breaks down the surprisingly simple sales funnel used by eight-figure content creators, challenging the "hot mess" culture of solo entrepreneurship by advocating for a highly systemised approach that moves social media followers away from "rented ground" and into a dedicated brand ecosystem. By shifting from vanity metrics to a consistent, value-driven strategy, she explains how founders can stop chasing likes and start building sustainable financial freedom through a streamlined river of content that leads directly to a single, high-converting offer KEY TAKEAWAYS Social media is built on algorithms you don't control; your primary goal should be moving followers into your own "real estate," such as an email list. Most creators leave followers in a "lagoon" where they jump from video to video; instead, create a "river" that flows directly from your pillar content to your specific offer. Eight-figure creators often release a fresh, high-value resource or "cheat sheet" every single week to keep their audience engaged and constantly opting into their ecosystem. Success often comes from extreme focus—directing all traffic from various lead magnets to a single, clear confirmation page BEST MOMENTS "Building an audience on social media is building it on rented ground." "It’s fine chasing followers and vanity metrics, but the reality is, it doesn’t pay the bills." "We need to create a river that flows from this pool of water and from your content down to your offer." "Who wants to send somebody away to their email box when you’ve got their attention? When they’re interested?" VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Many founders face a major hurdle: their own psychology. This episode dives into how mental and physical resistance, often rooted in fear and old identities, can stall progress even when a founder has a clear 10x vision. By cultivating psychological flexibility and reprogramming the brain's filtering system, founders can step into their future CEO roles and lead with confidence. KEY TAKEAWAYS Psychology as a Growth Ceiling: A business's growth is often limited by the founder's own psychological blocks and internal narrative. The Power of Psychological Flexibility: Successful scaling requires the ability to adapt your identity and role as the business evolves, moving from a "doer" to a leader. Rethinking the Reticular Activating System (RAS): The brain naturally filters information to confirm existing beliefs; founders must consciously retrain their RAS to focus on positive progress and opportunities. Intentional Identity Shifting: Stepping into a "future self" through visualisation and awareness is essential for making the bold decisions needed for 10x growth. BEST MOMENTS "The founder's psychology is what limits its growth." "Action defines results, but your future CEO self... is not fully activated yet." "Having psychological flexibility... allows you to adapt identity and change your role in a situation as it's needed." "Your current identity is just a figment of your imagination; it's all made up. You get to change it." VALUABLE RESOURCES Get my Visualisation Meditation http://sueparker.net/manifestation-visualisation-meditation I’d love to hear from you, DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue candidly shares her journey towards achieving a 10X goal of reaching one million in revenue and helping 10,000 entrepreneurs, reflecting upon the challenges and mistakes she encountered while building her consulting and property development businesses. She discusses the importance of aligning one's strategy with their ultimate goals, the need for honest self-assessment and the necessity of making bold moves to eliminate distractions and outdated practices that hinder progress KEY TAKEAWAYS It's crucial to be honest about your current business model and whether it aligns with your 10X goal. If your existing strategies aren't designed to achieve your goals, it's time to reassess. Many entrepreneurs fall into the trap of believing they must take unnecessary steps before reaching their goals. Instead, consider what actions you can take now that will directly lead you to your 10X goal. If your current business model isn't working, don't be afraid to redesign it. Transitioning from a service-based model to a coaching or consulting model can help you scale more effectively and serve more clients. Building systems and a supportive team is essential for scaling your business. Instead of doing everything yourself, empower others to help you achieve your vision. BEST MOMENTS "If your 10X goal requires you to be doing something fundamentally different than you are today, it's time to get honest." - Sue Parker "We were so hands-on with unique proposals I wasn't being able to do more than 50 clients a year." - Sue Parker "What if you skip forward two years and you've already done that thing? Then what?" - Sue Parker "When you’re fully behind your vision and it’s aligned with you, that’s when progress happens at the exponential rate." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue talks about the importance of taking a break and prioritising self-care, especially during the summer holiday season. Shediscusses the impact of stress on the body, highlighting the need to replenish essential nutrients like vitamin C and magnesium. Sue also explores the concept of resistance to change, emphasising the role of the body in signalling discomfort and the importance of shifting from a scarcity mindset to one of gratitude. Additionally, the episode features a coaching session with a psychiatrist who helps you overcome limiting beliefs through a series of powerful questions. KEY TAKEAWAYS Entrepreneurs and leaders need to prioritise rest to avoid burnout and maintain optimal performance. Stress can deplete vitamin C and magnesium in the body, leading to illness. It is crucial to manage stress levels for overall well-being. Downsizing and focusing on gratitude can help shift from a scarcity mindset to an abundance mindset, leading to appreciation for what one has. By acknowledging and addressing limiting beliefs through specific coaching questions, individuals can overcome self-doubt and take action towards their goals. Taking a break to plan and deliver high-quality content for the next season of the podcast shows a commitment to providing valuable insights and support to listeners. BEST MOMENTS "When you are stressed, your body burns through vitamin C and magnesium. So what's happening here? We're more likely to get ill." "You don't have an attachment to the stuff, the things you have. You are a custodian of it while you need to use it and while you want to have it." "The difference is we tackle one of these and we go into the depths of despair of where it all came from and how we can change this narrative and what's going on there to heal." - "You're facing up to your fears. You're facing up to everything that you're stacking up against yourself and saying, yeah, in spite of all that, or as well as that, and yes, that's correct, I'm gonna do that." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue studies the concept of the drama triangle, also known as the Bermuda Triangle of disempowerment, and how it keeps individuals stuck in repetitive cycles. The episode explores three key characters within this triangle: the victim, the rescuer, and the persecutor. Through personal anecdotes and examples, Sue discusses how these roles manifest in everyday life and hinder personal growth and fulfilment. KEY TAKEAWAYS Understanding the roles of the victim, rescuer, and persecutor in the drama triangle can help identify patterns that keep individuals stuck in disempowerment. Recognising the importance of setting boundaries is crucial in breaking free from the cycle of being a rescuer and allowing others to overstep personal limits. Practicing gratitude and focusing on what one has, rather than what is lacking, can shift the mindset from victimhood to abundance. Realising that persecutors often project their own insecurities and challenges onto others can help individuals detach from seeking validation or permission from them. Empowering oneself to make decisions based on personal fulfillment and happiness, rather than seeking approval from external sources, is key to breaking free from the Bermuda Triangle of disempowerment. BEST MOMENTS "When you're stuck in Groundhog Day and you're not progressing, it can feel like you're stuck in this Bermuda Triangle going round and round." "You don't need their permission anyway. This is your life." "We're too busy trying to tell other people how to live a better life, how to earn more money and have more material things and a bigger house and a bigger car and forgetting about happiness, purpose, fulfilment on the journey of creating more freedom." "You don't need their permission stop taking their advice." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue explores the topic of brain fog - its causes, symptoms, and potential solutions. Drawing from personal experiences and research, she discusses how cognitive impairment can impact daily life and offers practical tips for managing brain fog. From the effects of stress, sleep, and diet to the benefits of exercise and relaxation, the episode provides a holistic approach to improving cognitive function. KEY TAKEAWAYS Brain fog can be caused by various factors such as hormones, stress, poor sleep, and medication. To combat brain fog, it is essential to prioritize getting 8-9 hours of sleep, managing stress levels, and engaging in regular exercise. Leisure activities like relaxation and walking in green spaces have been found to help lift brain fog. If lifestyle changes do not improve brain fog, seeking medical advice may be necessary to address underlying issues like perimenopause or depressive disorders. Holistic health plays a crucial role in high performance and overall fulfillment in life, emphasising the importance of taking care of both physical and mental well-being. BEST MOMENTS "I wanted to get to the bottom of what is it that causes brain fog and what can we do about it so that you can manage it and still show up productive and effective." "I really want you to reflect on you, your situation for brain fog. And this is all just about reducing your stress levels, reducing your alcohol and your caffeine intake, getting good sleep." "Boosting cognitive function can also be done by volunteering or solving brain puzzles." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue looks at the secrets of high performance, mindset, and lifestyle, drawing inspiration from the book "Black Box Thinking" by Matthew Syed. She discusses the concept of marginal gains and how making small incremental changes can lead to significant improvements in achieving goals. Through personal anecdotes and examples, the episode explores how implementing marginal gains in various aspects of life, such as health, career, and mindset, can enhance overall well-being and performance. KEY TAKEAWAYS Focus on making small incremental changes, known as marginal gains, to achieve significant improvements in various aspects of life such as health, mindset, and lifestyle. Implementing marginal gains can lead to better overall wellness, improved performance, and a higher quality of life. Prioritise taking care of all aspects of your well-being, including physical, mental, and spiritual health, rather than focusing solely on one area. Incorporate daily practices that bring joy and happiness, such as mindful appreciation of small moments or activities that bring you joy. Utilise simple strategies, like incorporating journaling or gratitude practices into daily routines, to enhance mindset and overall well-being. BEST MOMENTS "Nothing will change until you do." "It's not all or nothing in one area. You don't just focus on one thing to the detriment of everything else." "Marginal gains will just help you to do it." "Mindset is everything. Your mindset right now could be saying none of this is going to work." "Find something every single day that you love, that you enjoy, that makes you happy." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue explores procrastination and self-sabotage, sharing personal experiences and insights, and looking at the impact of self-criticism on self-esteem and how it can lead to procrastination. Sue reflects on moments of self-doubt and the struggle to put oneself out there, highlighting the importance of overcoming negative self-talk. The episode also touches on the significance of building high self-esteem by acknowledging strengths and embracing flaws. KEY TAKEAWAYS Procrastination may be a form of self-sabotage stemming from low self-esteem and self-criticism. Combat self-doubt by identifying and addressing negative thoughts that hinder progress. Mobilise yourself into action, even when you don't feel like it, to create the life you desire. Journal about your strengths, skills, and unique qualities to boost self-esteem and confidence. Treat yourself with the same kindness and encouragement you would offer to a loved one facing self-doubt. BEST MOMENTS "There has been a lot of self-criticism and self-loathing going on in my head over the last probably two months now." "I've been procrastinating because I've taken a knock thinking I have no self-belief, I have no self-worth, you can't do this." "I had a really big, like high self-esteem day of, I can do hard things." "That person is not taking your dream away you're not going to self-sabotage anymore you are overcoming procrastination and you're showing up anyway." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

The 100th episode of the podcast celebrates a milestone with a compilation of the best moments from previous episodes. Sue reflects on the journey of personal growth and empowerment, and presents a personal highlight reel featuring discussions on manifesting dreams, overcoming imposter syndrome, building self-belief, and understanding the default mode network in the brain. Guests share insights on mindset, resilience, and the power of self-awareness. KEY TAKEAWAYS The importance of manifesting what you want, self-belief, and taking motivated action are highlighted as key factors in creating the life you desire. Expert advice on understanding and leveraging imposter syndrome to propel personal growth and success is shared, emphasising the importance of self-awareness and belief in oneself. The significance of burning bridges, going all in, and believing in oneself as the key to living one's best life and achieving success is discussed. Insights into the default mode network of the brain, its impact on mental health, and strategies to train it for positive outcomes are explored, offering tools for personal development and well-being. BEST MOMENTS "I'm not stuck, I learn. You learn how to drive, you learn how to walk, you learn how to do whatever it was in your job, in just the same way you can learn how to create your business." "Anxiety in itself, which is part of the imposter syndrome side of things. This is why I love anxiety now. It wasn't the enemy, even though it didn't really finish me off." "I'm designing my best life and my best self. Therefore, there is no need to create, oh, what if this doesn't happen? Because by design, I'm creating what I want for my life." "So part of this, again, is coming to recognise that your brain does this. And for negativity, there's something very important to cultivate. It has a fancy term, it's called equanimity." VALUABLE RESOURCES GET Access to my personal Vault of resources: My Dream Life Visualisation Meditation My Goal Setting Workbook baked by Science The Dream Life Planner https://sueparker.net/resources100 I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue explores the concept of hyperfocus and its importance in boosting productivity and achieving goals. She shares seven key steps to help listeners get into a hyperfocused state, emphasising the need for an optimal environment free of distractions, and discusses the significance of gathering all necessary tools, setting the mood, turning off distractions, deciding on a timeframe, setting alarms, taking breaks, and ensuring intentionality in the hyperfocused work. KEY TAKEAWAYS Regardless of having ADHD or not, anyone can achieve a hyperfocus state with the right environment and mindset. Turn off all distractions such as phones, smartwatches, and desktop notifications to maintain focus on the task at hand. Gather all necessary tools and equipment beforehand to avoid interruptions and maintain focus during the activity. Decide on a specific timeframe for hyperfocus sessions and stick to it consistently to build a productive habit. After a hyperfocus session, take a break before repeating the process to maintain productivity and avoid burnout. BEST MOMENTS "Hyper-focus is where you are all consumed, mind, body, and soul in the activity that you're doing." "Anyone can get into a hyperfocus state on command, provided they have an optimal environment." "That is the end of your focus. That is the end of you focusing on one thing because you're just constantly interrupted by noise and people vying for your attention." "Hyper-focus is you producing something, you producing content, you producing something towards your goal, you working on whatever your program is." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue discusses the power of visualisation and how it can be used to manifest one's dream life. She covers the importance of getting clarity on what one truly desires in life, the science behind visualisation, and the surprising fact that humans cannot differentiate between reality and imagination. KEY TAKEAWAYS Utilise the power of visualisation to manifest your dream life by getting clarity on what that dream life looks like. Start by deciding who you want to be, then take actions like that person, and eventually, you will have what you desire. The brain cannot differentiate between reality and imagination, allowing visualisation exercises to prime your brain to respond to stimuli in the real world. The reticular activating system filters and selects information, focusing on what is deemed important, similar to noticing more of a certain car after purchasing one. Engage all five senses in visualisation exercises to create a vivid image of your desired future, embodying the new you by first being, then doing the work, and finally having what you want. BEST MOMENTS "Most likely for you, tick boxes. The one that says, get this college qualification, get this job, get this car, get this house, check, check, check, check, check, check." "The results showed that whether it was imagined or perceived stimulation or actually real on the screen, they couldn't tell the difference." "The most significant piece of visualisation that you can do has got to be around you taking action." "So you can't skip straight to the visualisation that says, I have everything I want, but I didn't, I wasn't it, I wasn't being it, and I certainly wasn't doing any of the work." VALUABLE RESOURCES Grab my very own secret weapon the Visualisation Meditation I use now daily for FREE to manifest your dream life: https://sueparker.net/manifestation-visualisation-meditation I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue looks into the topic of self-esteem and confidence, exploring the concept of high self-esteem that is resilient and secure. Drawing from personal experiences and research in psychology, she discusses the importance of loving oneself, flaws and all, to achieve a bulletproof level of self-esteem. KEY TAKEAWAYS Self-esteem is not just high or low; it exists on a scale, and it can be fragile even for those who consider themselves confident. Fragile high self-esteem can easily be shaken by criticism, judgment, or competition, leading to feelings of insecurity and low self-worth. To achieve secure high self-esteem, one must learn to love themselves, flaws and all, and practice self-compassion. Accepting and embracing both strengths and weaknesses is crucial for developing secure high self-esteem. Building resilience through self-love and self-compassion allows individuals to navigate criticism and challenges without compromising their self-worth. BEST MOMENTS "I consider myself to be pretty confident. I don't understand why when I went to this networking event, I felt really anxious about it and uncomfortable introducing myself." "We've got to learn to love ourselves for who we are but also to learn to love ourselves and be compassionate towards the things that are not good about us." "It's really helped me to think about my kids and how their self-esteem is developing and how I need to nurture them loving all parts of them even the bad parts." "I hope that you're really thinking about your good parts and bad parts right now because there really are truly no bad parts." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue discusses the concept of cultivating a high performance mindset to achieve success in various aspects of life, sharing her insights on the importance of mindset in achieving goals and living a fulfilling life. Sue discusses five key areas that individuals can work on to develop a high performance mindset, including having a growth mindset, using the mind effectively, embracing failure and feedback, taking consistent action, and building resilience. KEY TAKEAWAYS Having a growth mindset is essential for a high performance mindset. It involves believing in one's ability to learn and grow. High performers actively use their minds to control their thoughts and actions, rather than letting default modes dictate their behaviour. It's crucial to handle failure and feedback positively, learning from mistakes and not letting them break you. High performers take regular action, moving beyond just thinking about their goals and actually making progress towards them. Building resilience is key to maintaining a high performance mindset, as it allows individuals to bounce back from setbacks and challenges. BEST MOMENTS "I have just taken this completely to a new level of how do you master your brain, your body, your spirit?" "You've gotta make sure it's completely trained for what it is you're looking for and taking the necessary action." - "High performance mindset accepts that failure is a given, that we have feedback and that we learn from the failure and feedback without putting our ego in the middle of it." "High performance mindset is something that is really gonna help us to achieve our solopreneur dreams, to building our lifestyle business that really allows you to get you motivated and fired up." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

For this Monday Mindset show, Sue delves into the topic of perfectionism and its impact on personal growth and achievement. Drawing from personal experiences and observations with her children, she discusses the detrimental effects of striving for perfection and the importance of embracing a growth mindset. KEY TAKEAWAYS Struggling with perfectionism can hinder progress and prevent ideas from being brought to fruition. Perfectionism often stems from societal expectations and upbringing, particularly for women who are taught to be "good girls" and not make mistakes. Perfectionism is a zero-sum game, where individuals believe they must be either perfect or a failure, leading to self-criticism and comparison with others. Embracing a growth mindset involves recognising progress on a scale rather than viewing achievements as all or nothing. Celebrating small improvements and growth each day is essential in overcoming perfectionism and fostering a positive mindset. BEST MOMENTS "Perfectionism is one of the key things holding you back." "That comparison game, is it ever serving you?" "Your perfectionism is somewhere on that scale." "It's an endless possibility of what you are capable of." "When you show up and do something at a level two, and then the day after you show up and do something at level six, that's to be celebrated." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue interviews Dr. Hosein Kouros-Mehr, a physician scientist and author of the book "Breakthrough: Master Your Default Mode and Thrive." Dr. Kouros-Mehr delves into the concept of the default mode network in the brain, explaining how it impacts mental health, productivity, and success. He also discusses the importance of recognising and understanding the default mode network to heal and utilise it effectively, as well as managing stress, loneliness, compassion, and retraining the brain to shift from the default mode to the central executive network. KEY TAKEAWAYS The default mode network is a key part of the brain that can contribute to anxiety, depression, and other mental health issues when overactive. By cultivating the observing mind through practices like mindfulness, meditation, and journaling, individuals can retrain their brains to spend more time in the central executive network, leading to increased peace of mind and productivity. Stress is a significant contributor to physical and mental health problems. By engaging in relaxation exercises that promote GABA production, individuals can counteract the effects of stress and prevent the stress response from occurring. Loneliness, a common issue exacerbated by the default mode network, can be reversed by cultivating compassion, empathy, and gratitude. These practices can help individuals break down walls of separation and reduce feelings of loneliness. Parenting can be a source of high expectations and self-criticism. By embracing compassion, surrendering to love, and being present, individuals can navigate the challenges of parenting with more peace and understanding. BEST MOMENTS "We all need a healthy DMN to get through our day to be successful. But for many of us, the default mode is on all the time, and it prevents us from being present and it can get in the way and really contribute to things like anxiety, depression, addiction, and a host of other mental health problems." "I feel like everything we learn about the evolution of our brains and how we work. I feel like everything tells me it worked in the past, but it doesn't work in modern life." "There are times where my default mode is on all the time." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

This time, Sue focusses on the importance of making implicit expectations explicit in order to achieve success and fulfilment. Drawing from insights gained from leadership development coaches and the Tim Ferriss show, Sue emphasises the need for clear communication in all aspects of life, whether it be in business, relationships, or personal goals. By highlighting the pitfalls of assuming others can read our minds, Sue encourages you to take proactive steps in articulating your desires and intentions. KEY TAKEAWAYS Focus on making the implicit explicit in communication to ensure clarity and understanding. Clearly communicate expectations with clients, team members, and others to avoid misunderstandings. Externalise messages through posts, emails, or reels to convey what you do and what you want. Take action to clarify roles, next steps, and goals to achieve desired outcomes. Making the implicit explicit can lead to business success, career advancement, and personal fulfillment. BEST MOMENTS "Their expectations are different, they don't get it. Because, wait for it... we need to make the implicit explicit." "You've got to get to know somebody really personally to know what their belief system is that's affecting their judgment on it." "If you need to send an email to somebody that clarifies step-by-step their role, then do it." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue is joined by Dr. Laura Sicola, a renowned coach and executive communications expert, who shares valuable insights on how to command the room, connect with an audience, and close deals effectively. Dr. Sicola emphasises the importance of using tweetable and repeatable soundbites to make a lasting impact on listeners, and delves into vocal pitfalls to avoid, such as run-on sentences and up-speak, offering practical tips for improving communication skills. KEY TAKEAWAYS Focus on owning your space, using proper framing on video, and upgrading your microphone for better authority and presence. Tailor your message to resonate with your audience by using relevant stories, examples, and soundbites that they can relate to. Approach each conversation with the goal of moving the needle forward, whether it's agreeing to the next step, referrals, testimonials, or signing up for programs. Shift the focus from traditional social media influence to creating impact by helping others see themselves as the hero in their success story. Avoid vocal pitfalls like run-on sentences, up-speak, and lack of vocal periods to sound more organised, intentional, and authoritative in your communication. BEST MOMENTS "The best way to make people think that you are smart is to make their concept that you're explaining so simple that it makes them feel smart." "I'm smiling and nodding along thinking, I'm sure I've done all of those. I'm sure I do frequently." "The hardest thing is that we often get stuck in the expert's curse... We can't talk over their heads with tons of jargon." "You are not Luke Skywalker. You are Yoda, and your job is to guide Luke to destroy the Death Star." VALUABLE RESOURCES Dr Laura Sicola - https://laurasicola.com/ TED X Talk: https://www.youtube.com/watch?v=02EJ1IdC6tE I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue shares a personal experience of a canceled podcast interview and how she turned it into a positive learning opportunity. Despite facing obstacles and feeling out of control, Sue discusses the importance of asking three key questions: what good can come of this, how can I turn this around, and what next? By reflecting on these questions, Sue emphasises the power of taking control and moving forward, even in challenging situations. KEY TAKEAWAYS The importance of not giving up when faced with setbacks, such as a canceled interview or low turnout for a webinar, is highlighted through examples like Joe Wicks continuing his boot camps despite no attendees for weeks. Encouragement to reflect on experiences and ask what can be learned from them, such as realising when a commitment may not align with your goals or target audience. Instead of viewing obstacles as signs to quit, the focus is on using them as opportunities for growth and improvement, such as refining skills, practicing, or reevaluating strategies. Sue advocates for continuous self-improvement and proactive steps to enhance skills, refine strategies, and maintain a positive mindset in the face of adversity. BEST MOMENTS "If we took every single one of these obstacles as a reason to quit, then nobody would ever do anything." "Joe Wicks ran boot camps. He would hand out flyers at the station. Nobody showed up. Nobody showed up for weeks and he still showed up." "What good can I make of this? And how can I turn this around?" VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue delves into the topic of releasing stress, anger, and frustration through primal therapy techniques. Drawing from personal experiences with her children and a recent stressful morning, Sue discusses the potential benefits and drawbacks of releasing emotions through techniques like screaming into a pillow. She highlights the importance of understanding one's emotional intelligence and reactions to avoid escalating negative emotions. KEY TAKEAWAYS Stress, anger, and frustration can be overwhelming emotions, but it's essential to acknowledge and address them in a healthy way. Primal therapy, such as screaming into a pillow, may provide temporary relief by releasing endorphins, but it may not be effective for deep emotional issues. Engaging in rage or venting sessions can trigger the sympathetic nervous system, leading to fight or flight responses and potentially escalating negative emotions. It's crucial to assess how venting anger impacts your emotional state; prolonged venting can exacerbate feelings of anger and frustration. Seeking support from a trained therapist is recommended for addressing underlying anger issues and developing effective coping strategies for achieving calm. BEST MOMENTS "You see when you scream and express anger and frustration and start punching and lashing out you're triggering your sympathetic nervous system." "They found in their studies that some people actually became more aggressive by using rage rooms." "You've got to speak to a therapist for those sorts of things and maybe you need to deal with some bigger anger issues." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue talks to Pamela Wagner, an accomplished entrepreneur and award-winning individual who features on the Forbes Under 30 List, and who shares her journey and insights on reducing stress levels and living a calmer life. Pamela discusses her personal experiences, including overcoming allergies through alternative therapies like biomagnetism and ayahuasca. She emphasises the importance of managing stress, understanding emotions, and finding blessings in challenging situations. Pamela's message of self-acceptance and empowerment resonates and encourages us all to embrace our uniqueness and strive for success on our own terms. KEY TAKEAWAYS Allow yourself to feel and process your emotions, whether they are negative or positive. Acknowledge them and give yourself time to experience them fully. Cultivate a sense of gratitude in your life, even during challenging times. Look for the blessings and opportunities in difficult situations. Remember that you are enough just as you are. Embrace your uniqueness and individuality, and recognise that you have everything you need to succeed. Utilise techniques like screaming into a pillow, dancing, and reducing sugar intake to manage stress and maintain a healthy balance in your life. While it's inspiring to learn from others, remember that you are on your unique journey. Focus on being true to yourself and living life on your own terms. BEST MOMENTS "I think what I've realised over the past years is that my productivity peaks when I have about five to six hours of focused work time." "So if you run a business, it's a business. It's not a charity." "Your muscles only grow when you give them a break, right? You also shouldn't work out every day." "You're enough as you are, so you already have everything that you need." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net Hustle Less Live More - https://hustlelesslivemore.com/ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue explores the concept of the motivation myth and looks ats where motivation truly stems from. Drawing insights from Tony Robbins and Mark Manson, Sue explains that motivation doesn't precede action but rather follows it. By taking that initial step, overcoming resistance, and creating momentum, individuals can cultivate the motivation needed to continue their pursuits. Sue highlights the cyclical nature of motivation and the importance of consistent action to maintain momentum and addresses common challenges like perfectionism and the fear of negative feedback, encouraging listeners to push past these barriers and prioritise taking action! KEY TAKEAWAYS Motivation is not something that comes before taking action; it actually comes as a result of taking action. Overcoming inertia and resistance by starting with small actions can lead to building momentum and motivation. Consistency is key in maintaining momentum; missing a few days can make it harder to get back on track. Perfectionism can hinder progress, as taking imperfect action is necessary to build motivation and momentum. Taking action, even when not feeling motivated, can lead to a positive feedback loop of motivation and progress towards goals. BEST MOMENTS "If he waited to feel like it, he would never have done anything." "This idea of motivation coming first is a complete myth. It starts with action." "You don't need to feel good to get going. You need to get going to give yourself a chance of feeling good." "The action inspires you even more that you then get the result of motivation." "You've got to push through that resistance, that friction to get moving again." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue meets Emma Sansom from Flamingo Marketing Strategies, and discusses how to build a killer personal brand. Emma shares her journey of starting Flamingo Marketing and the challenges she faced during the pandemic, highlighting the importance of following up and staying grounded. She provides valuable insights on marketing strategies, emphasising the significance of database management, engaging content, and utilising social media effectively. Emma also delves into the importance of personal branding, encouraging listeners to showcase their authenticity and connect with their audience. KEY TAKEAWAYS Building a personal brand involves being associated with your business, even if your name is not in the brand. Don't be afraid to put yourself out there on social media, as people are more interested in seeing faces and culture. Follow-up is crucial in marketing, and adding value in your interactions is key to standing out. Confidence in sharing your story and seeking feedback from friends and family can help boost your self-assurance. Focus on input and the value you provide rather than getting caught up in likes and metrics on social media. BEST MOMENTS "Instead of focusing on the likes, the numbers, the counts, because we do focus on analytics, I focus on input." "I think don't be afraid, just know your platforms, just treat LinkedIn with a bit more respect and, you know, especially with the CEOs, MDs, the bigger companies that you're trying to get into, be a bit more strategic." "It's about the time that you put into it as well, like you can spend hours coming up with the perfect post, crafting it, getting the perfect image and nothing really happens." "Entertainment always, always trumps everything, doesn't it?" VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue delves into the detrimental effects of negative thinking, victim mindset, and the importance of taking personal responsibility. She highlights how dwelling on negative thoughts can lead to a downward spiral, hindering personal growth and success. By giving voice to negative feelings but not letting them overpower, Sue encourages you to acknowledge challenges while also focusing on gratitude and the resources available for support. KEY TAKEAWAYS Recognise and address negative thoughts that lead to a victim mindset. Take agency and personal responsibility for your actions and outcomes. Focus on controlling your reactions and actions to potentially influence others positively. Consider promoting yourself more and putting yourself out there to achieve your goals. Shift focus from victim mentality to taking action and making changes to achieve success. BEST MOMENTS "When we give that negative thinking voice... it becomes self-professing. We then find more and more things that are against us in the world." "I feel like the victim. Yeah, give it a voice. But what happens if we give it too big a voice? We go in a downward spiral." "We're not taking agency. That's such an American term, I think. We're not taking agency. We're not taking personal responsibility." "I always have to tell my daughter she's of that age where they like to boss each other around... we can't control other people as much as we might like sometimes." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue delves into the concept of motivation by exploring Maslow's Hierarchy of Needs and how it can be applied to personal and professional goals. She discusses the five elements of the hierarchy, including physiological needs, safety, belonging, self-esteem, and self-actualisation, providing practical examples and strategies for leveraging these elements to boost intrinsic motivation, emphasising the importance of meeting basic needs, finding belonging and support, boosting self-esteem through recognition, and aligning with one's purpose for self-actualisation. KEY TAKEAWAYS Maslow's Hierarchy of Needs can be applied to personal motivation, focusing on physiological needs, safety, belonging, self-esteem, and self-actualisation. It's vital to meet basic physiological needs, financial security, and create a sense of belonging to boost motivation. We need to boost self-esteem through recognition, awards, and achievements to enhance motivation and drive. Explore your values, speak your truth, and align with your purpose to find meaning and self-actualisation in your work. BEST MOMENTS "I'm back on my quest to figure out how do we mobilise ourselves into action when we're just not doing the work." "I am meant to help people escape this structure that doesn't work for them." "I was meant to sit here now helping you and me to leverage Maslow's hierarchy of needs." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue delves into the topic of building confidence and self-esteem, particularly during midlife when doubts and insecurities may arise. She explores the concept of confidence as a muscle that can be developed through mindset shifts and practical actions. Sue emphasises the importance of stepping boldly into new challenges, taking big and bold actions to build competence and, in turn, confidence. KEY TAKEAWAYS Building confidence is essential for showing up boldly in various aspects of life, especially during midlife when confidence may dip due to various factors like new challenges and reflections on past decisions. Confidence is not a fixed characteristic but a muscle that can be developed through consistent effort and stepping out of one's comfort zone. The confidence-competence loop emphasizes that becoming more competent leads to increased confidence, highlighting the importance of taking action and learning from failures. To build confidence, one should focus on doing big or bold actions, such as challenging oneself to connect with new people, creating impactful content, or signing up for new experiences. Embracing a mindset shift towards focusing on the future rather than dwelling on past failures can significantly impact one's confidence and ability to achieve goals. BEST MOMENTS "I feel like in our midlife, we have a dip in confidence... we have got to break away that shell that's keeping all of that potential inside of you." "Feeling confident is the reason I'm not consistent on social media... it's slowing you down, keeping you playing small." "If you fail fast, Run like a cheetah. What have you done? You've saved yourself time and effort that you'd have procrastinated and perfected something that wasn't going to work for weeks." "For every level, there's a new devil. But every time you hear that voice that says, I just don't have the confidence to do this today. Turn over the next chapter in your book." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

If You Listen To 1 Podcast This Year About Money Make It This One! Sue is joined by financial coach Patti Handy, who shares her expertise on achieving financial confidence and peace of mind, especially for women going through life changes like divorce or widowhood. Patti discusses the importance of understanding and managing money, addressing limiting beliefs around wealth, and the mechanics of investing. She emphasises the significance of setting financial goals, tracking expenses, and being proactive in financial decision-making. Patti's coaching approach involves a blend of financial guidance and life coaching to empower individuals to take control of their finances. You can connect with Patti through her website for more resources and a complimentary consultation! KEY TAKEAWAYS Patti specialises in helping women achieve financial confidence and peace of mind, especially those who are divorced or widowed. Patti stresses the importance of addressing limiting beliefs around money and understanding that money can be a tool for security, freedom, and generosity. There are different types of funds like mutual funds, ETFs, and index funds, and the importance of understanding expense ratios and performance is crucial. Have regular money dates with your partner to discuss finances openly and comfortably, ensuring both parties are on the same page. BEST MOMENTS "I always say that if you can't teach this to a fourth grader, if you can't learn it well enough and comfortable enough to teach it to a fourth grader, you probably shouldn't be investing in it yourself." "I don't know everything about everything in the financial world. I just don't. And I am OK with asking the questions when I don't understand something." "No one cares more about your money than you do. You need to be okay with saying, I don't know what you just said, say it different." "I don't like the term free money. But if you look at some of that math, especially if you're like in the 20s, and you're just starting out at a college, oh, my goodness." VALUABLE RESOURCES Patti Handy - https://www.pattihandy.com/ Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue addresses the overwhelming feeling many of us experience when bombarded with various responsibilities and notifications. She shares her personal experience of feeling overwhelmed by school-related tasks and messages while trying to balance work and family life. Sue emphasises the importance of building mental resilience to combat overwhelm and continue working towards our goals. She provides three practical tips for dealing with overwhelm, including disconnecting from excessive media sources, organizing tasks in a planner, and completing one task to regain a sense of productivity. KEY TAKEAWAYS It's important to acknowledge when overwhelm is creeping in from various sources in our lives. When feeling overwhelmed, disconnect and put some distance between yourself and the triggers to gain perspective and calm down. Utilise a planner to organise tasks, identify urgent items, delegate non-urgent tasks, and ensure you have a clear overview of your commitments. Focus on completing one task to check it off your list, which not only helps in being productive but also trains your brain to handle tasks efficiently. By implementing strategies like creating distance, prioritizing tasks, and taking action, you can develop mental resilience to combat overwhelm and continue working towards your goals. BEST MOMENTS "I reckon we bumble around between a state of I'm on top of things, I'm in control, I knew what my goal is, I know what I should be doing today." "I had got the busiest week planned for the podcast. We're planning the rebrand and the launch, so I got calls for that." "I can't go into a belly of doom and let this overwhelm completely engulf me every time I just get a few emails from school." "Distance. Put yourself some distance and disconnect with it." VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue delves into the concept of scarcity brain and how it affects our daily lives. She discusses how the scarcity loop keeps us stuck in old habits and behaviours that are not serving us. Sue explores the three components of the scarcity loop: opportunity, unpredictable rewards, and easy repeatability. She provides practical strategies for breaking the scarcity loop, such as removing opportunities, changing the rewards system, and making behaviours less easily repeatable. KEY TAKEAWAYS Scarcity brain keeps most people stuck with old habits or things that aren't serving them. The scarcity loop consists of three elements: opportunity, unpredictable reward, and easy, repeatable nature. To break the scarcity loop, one can remove the opportunity, eliminate or make rewards boring, and disrupt the easy, repeatable nature of the habit. Leveraging scarcity brain involves creating more opportunity, generating unpredictable rewards, and making tasks easily repeatable. Valuing something requires hard work over a long period of time, leading to a deeper sense of fulfilment and satisfaction. BEST MOMENTS "The scarcity loop puts so much pressure on us unnecessarily... I want to talk about how it's causing you to make bad decisions." "The problem is when you have too much information, scientists have found that you start to make bad decisions." "I'm going to leave you with this thought... I can't help but feel that if you knew, if we all knew that we were going to die next week, we wouldn't spend it scrolling social media today." "You can leverage scarcity loop by starting to look at how you can insert those three elements into one of the tasks that you know you need to do, systemise it." VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.net Follow me on Instagram @Iamsueparker Linked in https://www.linkedin.com/in/sue-parker-msc/ I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue delves into the power of getting things done even when lacking motivation, drawing insights from the work of psychologist Steve Linvinson. She discusses the concept of a follow-through infrastructure, emphasising the importance of clear intentions, turning up the heat to create accountability, and removing obstacles that hinder progress. Sue shares practical strategies such as setting real consequences, dissecting tasks to focus on manageable parts, and enlisting an accountability buddy to maintain momentum. Through anecdotes and personal reflections, she encourages you to take action, make public declarations, and embrace the mindset of cheetahs who always run as fast as they can KEY TAKEAWAYS Creating a system to ensure tasks are completed, including setting clear intentions, turning up the heat, and having accountability measures in place. By identifying and eliminating the aspects of tasks that cause resistance or procrastination, individuals can streamline their workflow. Having someone to hold you accountable and apply pressure can significantly increase productivity and ensure tasks are completed. Making public declarations about goals or tasks can increase motivation and provide external pressure to follow through. BEST MOMENTS "Friends, buckle up because we are delving into the power to get things done even when you don't feel like it, which is possibly 80% of the time, let's be honest." "Cheetahs always run as fast as they can despite the odds." "When you're an entrepreneur, we have the freedom to walk away, to procrastinate, to go in the kitchen and get a biscuit, a cup of tea." "Sometimes loved ones, they let us off. They let us off the hook. And there's two things going on there." VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue looks into the topic of dealing with the fear of uncertainty when pursuing life goals such as leaving a nine-to-five job, starting a business, or moving to a new country. She explores the concept of embracing the journey and finding joy in the process rather than solely focusing on the outcome. Drawing on examples from personal experiences and research, Sue discusses the importance of being present, practicing mindfulness, and attaching meaning and purpose to one's actions. KEY TAKEAWAYS Instead of fearing uncertainty about the future, focus on being present and enjoying the journey towards your goals. Incorporate mindfulness practices such as meditation, being present in the moment, and creating space to help cope with the stress of uncertainty. Attach meaning and purpose to your actions and goals to withstand challenges and find fulfilment in the process rather than just the outcome. Fall in love with the process of pursuing your goals, whether it's a business idea, a passion project, or a life change, for the sake of doing it and finding joy in the journey. Share valuable content and insights with others who may benefit from learning to cope with uncertainty and finding fulfilment in their pursuits. BEST MOMENTS "Over the last year or so, I have really been coming across a lot of mindset issues with new entrepreneurs, people in their nine to fives, looking to escape, people wanting to create more freedom." "We all need to figure this out. If we don't figure that out, we're not gonna achieve anything." "With meaning, a man can withstand any how." "What if there's something about your business idea, about escaping the 9-5, that you just want to do for the sake of doing it, for being in the process." VALUABLE RESOURCES Visit my website https://sueparker.net Follow me on Instagram @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue looks into the concept of self-sabotage and provides four simple ways to overcome it and stop hindering progress towards life goals. She discusses common self-sabotaging behaviours such as imposter syndrome, procrastination, perfectionism, and compulsive spending, attributing them to a comfort zone determined by a "temperature gauge." Sue also examines the importance of tackling limiting beliefs, practicing self-love, addressing the fear of success or loss, and changing habits to achieve personal growth. KEY TAKEAWAYS Recognise traits like imposter syndrome, procrastination, perfectionism, bad habits, and compulsive spending as forms of self-sabotage. Use questions to reframe limiting beliefs by questioning their truth, absolute certainty, impact on reactions, and envisioning oneself without those beliefs. Build mental strength and resilience by fostering self-love, empowering oneself with positive affirmations, and setting boundaries to prevent disempowering behaviours. Overcome the fear of success by acknowledging and managing how changes in oneself may affect relationships and how others perceive those changes. Develop small, easy-to-implement habits aligned with personal values, celebrate small wins, and gradually increase goals to shift out of the comfort zone and combat self-sabotage. BEST MOMENTS "It's like the time that I have referrals coming at me for my business and I didn't follow them up." "Procrastination is a form of self-sabotage." "When you do the work on you, when you feel better, it rubs off on people around you." "Most people, according to coaches, the biggest issue they actually have with changing who they are and their behaviours." VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue dives into the depths of unleashing untapped potential as an ambitious lifestyle entrepreneurs, and tells you all about the cause and the cure for the reasons why individuals may hold back from showcasing their full capabilities, and how to overcome these barriers. KEY TAKEAWAYS Unleash Your Potential: Sue emphasises the importance of tapping into your unused energy potential and unleashing all that you have to offer to the world. Overcome Fear: Addressing the fear of judgment, failure, or success is crucial in unlocking your potential and taking action towards your goals. Shock Your System: Consider stepping out of your comfort zone and doing something you thought you couldn't to kickstart your journey towards unleashing your potential. Stoic Approach: Embrace the mindset of "what's the worst that can happen?" and focus on getting back to homeostasis to alleviate fears and doubts. Future Self Visualisation: Connect with your future self who embodies confidence, success, and fulfilment to guide your present actions and decisions towards unleashing your potential. BEST MOMENTS "We only put outside of us just a small amount. It's like an iceberg, isn't it? That tip of the iceberg that's at the top, that's us. That's the bit we show the world." "No one wants to be hated do they? But then there's this other fear that's going on here and that is the fear of failure or success which is basically just a fear of change, isn't it?" "Remember that ultimately, most people are just thinking about themselves they're not watching you they're not hating you loving you not caring it's just they're thinking more about themselves." "Do something you thought you couldn't today. Maybe that's a live. Maybe that's an Instagram reel. And do something that's a habit. A small habit. I'm gonna start posting today." VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue delves into the concept of transitioning from our current self to our ideal future self, encouraging you to align with your vision and take steps towards manifesting your dreams. She focusses on the importance of congruence between our real self and our ideal self, balancing scientific insights with a touch of mysticism, and guiding you on a journey of self-discovery and empowerment. KEY TAKEAWAYS Visualise the person you want to become and align your actions with that vision. Identify areas where your current self and ideal self are misaligned and take steps to bridge the gap. Strive to fulfil your talents and potential by aligning your behaviors with your desired identity. Cultivate habits and actions that reflect the qualities of your ideal future self to manifest your dreams. Even with a busy schedule, dedicate small moments each day to embody the characteristics of your ideal self and move closer to your goals. BEST MOMENTS "If you are feeling out of alignment, wondering how the hell did I get here, I guarantee you're going to learn something about yourself today." "The real self is evolving, completely different from when you were 17 years old, and it's going to be completely different when you're 60." "Congruence between yourself and your future self is like an identity crisis, and in an extreme case, you might want to seek counselling to bring the two paths together." "Unpack what that person does and take small actions in that direction. Hopefully, it'll help you become the most confident, best version of your future self." VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

This time, Sue shares insights on manifestation, discusses the science behind it, and presents Roxy Nafousi's seven steps to living your best life. Through personal stories and practical tips, Sue encourages listeners to embrace gratitude, overcome obstacles, and trust in the universe to manifest their dream lives. Join Sue on this empowering journey to unlock your manifesting power and create the life you desire. KEY TAKEAWAYS Empower Your Dreams: The episode focuses on empowering listeners to manifest their dream lives through the art of manifestation, encouraging them to take charge of their destiny. Seven Steps to Manifestation: Sue discusses Roxy Nafusi's seven steps to living your best life, emphasising the importance of clarity, overcoming fear and doubt, aligning behaviour, and embracing gratitude. Visualisation and Science: The importance of visualisation is highlighted, with examples from athletes and studies showing the power of the mind-body connection in achieving goals. Positive Psychology and High Vibe Emotions: Sue explores the impact of high vibe emotions like peace, gratitude, and enthusiasm on attracting positive outcomes and like-minded individuals. BEST MOMENTS "Manifestation is about turning something you desire into physical reality, unleashing your true potential while creating financial freedom and abundance." "Visualisation is key; athletes like Michael Phelps practice it to achieve success, showing the power of the mind-body connection in achieving goals." "Gratitude without caveats is essential; embracing gratitude for everything you have without conditions sets a positive foundation for manifesting your dreams." "High vibe emotions like peace, love, and enthusiasm attract positive energy and like-minded individuals, creating a supportive environment for manifesting your dream life." "Believe in the power of high vibe emotions to give you control over manifesting your dream life, empowering you to take charge of your destiny and achieve your goals." VALUABLE RESOURCES Sign up to learn more about 365 days of manifesting: https://sueparker.io/subscribe Visit my website https://sueparker.io I’m a successful career mum turned entrepreneur and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue addresses the struggle of showing up for life's goals when faced with various challenges, emphasising the importance of acknowledging and compassionately addressing these struggles instead of dismissing them as excuses. Drawing from advice by Dr. Chatterjee, behaviourist James Clear, and Sahil Bloom, Sue shares mindset shifts and practical steps to manifest consistency and calm in achieving life's goals. She also highlights the significance of morning and evening routines, habit hacking, and focusing on the long-term game plan. KEY TAKEAWAYS Acknowledge and validate your struggles instead of dismissing them as excuses. Shift your perspective to a long-term game plan and focus on the journey rather than immediate results. Reduce the number of decisions you need to make throughout the day to minimize stress. Create morning and evening routines dedicated to self-care, self-love, and empowerment. Trick yourself into getting started on tasks by breaking them down into smaller, manageable steps. BEST MOMENTS "The struggles are real. And I have so much of my time when I feel able." "The secret is about getting yourself into that state where you're in momentum and the motivation comes." "You've got to trick yourself into starting and then naturally you get into a rhythm and you keep going." "Hold that in your thoughts when you're tricking yourself into getting started even though you're struggling because you are dealing with so much." VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue interviews Jo Moorcroft, a successful dog behaviourist and entrepreneur. Jo shares her journey of transitioning from a corporate career to starting her own dog training business. She discusses the challenges she faced, including the impact of COVID-19, and how she overcame them. Jo also talks about the evolution of her business model and the importance of finding your passion and aligning your business with your values revealing insights into building a successful business, overcoming obstacles, and following your dreams. KEY TAKEAWAYS Building a successful business takes time and effort. Jo's journey shows that it took her several years to replace her salary and see significant revenue growth. It's important to pivot and adapt your business model as you gain more knowledge and experience. Jo experimented with different services and programs until she found what worked best for her and her clients. Surrounding yourself with a supportive network is crucial. Jo stresses the importance of disconnecting from negative influences, such as social media and news, and finding like-minded individuals who can provide support and guidance. Having a clear vision and mapping out the life you want is essential. It's important to know what you want and set goals to achieve it. This helps provide direction and motivation in building your business. Passion and drive are key factors in building a successful business. Jo's journey shows that having a genuine passion for what you do and a strong desire to make it work can help overcome challenges and setbacks along the way. BEST MOMENTS "I think people have to do a lot of deep work on themselves and go, what is, what's going to be the worst case scenario for them if you stay in the situation you're in now versus what it could be." "I think if you are genuinely thinking of doing something, find that thing that lights you up. Don't think about the how just yet, just find that thing and follow it and really ask yourself, what do you want to do?" "You're a serial idea person. You're not actually following anything through. And the reason you're not following anything through is because you haven't got that passion for it. You're doing it to chase the money." VALUABLE RESOURCES Yes Good Dog - https://yesgooddog.co.uk/jo-dog-behaviourist-and-trainer-coaching/ Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue welcomes special guest, Angela Foster, who discusses the concept of biohacking and biosyncing, sharing her personal journey from being a corporate lawyer to experiencing health decline and struggling with mental health issues. She explains how her own experiences led her to develop the concept of biosyncing, which focuses on syncing with female physiology, bio-individuality, and one's most empowered future self. Angela also delves into the importance of optimising sleep, hormones, insights, and fuel, as well as training the mind and body for high performance. KEY TAKEAWAYS Biohacking and biosyncing can be effective approaches to improving health and performance. Nutrition plays a key role in addressing hormonal issues and metabolic disorders like PCOS. Balancing work and personal life is crucial for maintaining optimal health and avoiding burnout. Heart rate variability is an important metric to track and optimize for better health and performance. Setting intentions and using physical activities like exercise and meditation can help shift mental states and improve overall well-being. BEST MOMENTS "I think the important thing here is I'm definitely not shying away from hard work. I think to build a business, we need to be realistic. It takes a lot of dedication and energy." "We want to look, when we're looking at dopamine for things that intrinsically motivate us, but when we're looking at recovery" "We forget that our physiology impacts our psychology, perhaps even more than our psychology impacts our physiology." "The moment you put something on paper, you remove, it's like you've taken it out of your head and you've put it somewhere else. And it's almost like you've given yourself permission to let it go." ABOUT THE GUEST Angela Foster is an award winning Nutritionist, Health & Performance Coach, Speaker and Host of the High Performance Health podcast. A former Corporate lawyer turned industry leader in biohacking and health optimisation for women, Angela has been featured in various media including Huff Post, Runners world, The Health Optimisation Summit, BrainTap, The Women’s Biohacking Conference, Livestrong & Natural Health Magazine. Angela is the creator of BioSyncing®️ a blueprint for ambitious entrepreneurial women to biohack their health so they can 10X how they show up in their business and their family without burning out. Angela’s BioSyncing®️ Blueprint is currently closed. Click here to get on the waitlist. VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue talks to Chloe Bisson, a successful book publisher and coach, about the process of writing and publishing a book and how it can energise your business plans. Chloe shares her personal journey of overcoming depression and transitioning from a corporate career to starting her own coaching business. She explains how writing a book became a pivotal moment in her career and offers valuable insights on the purpose and promise of a book. Chloe emphasises the importance of creating a book that serves the reader's needs and provides practical tips for outlining and preparing the content. She also discusses the role of AI in book writing and highlights the significance of marketing throughout the publishing process. KEY TAKEAWAYS Writing a book can be a powerful tool for establishing credibility and attracting clients. The decision to write a book should be driven by purpose and the desire to provide value to readers, rather than solely for financial gain. When writing a book, it is important to strike a balance between sharing personal stories and providing valuable content that resonates with the target audience. AI can be used as a tool for generating ideas and overcoming writer's block, but it should not be relied upon to write the entire book. The process of writing a book involves clarifying the purpose, defining the big promise, outlining the content, and simplifying the publishing process. BEST MOMENTS "I started my business being a coach and a mentor because I left the corporate world after going through severe clinical depression." "The one thing I get frustrated with, with the coaching mentoring industry, if you will, when it comes to books, is it's like, oh, I'm going to publish my number one bestselling book." "Your book's not about you, but it must include you. So have your book not about, it's about, it could be perhaps about what you teach, like what does your reader really need?" "Writing a book is the same as marketing because you've got to sell the thing at the end of the day and a lot of people don't think about marketing their book until the end." VALUABLE RESOURCES Chloe Bisson - https://www.chloebisson.com/hello Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue is joined by Blake Miner of Flaneur Life to discuss the concept of lifestyle freedom and how to make it a reality. They explore the reasons why a freedom lifestyle is appealing and better for overall wellness, and share their personal journeys and experiences, with Blake transitioning from a medical career to becoming a full-time traveler and entrepreneur, while Sue left her corporate job to pursue entrepreneurship and property investment. They also delve into the challenges and setbacks that people face when trying to build a freedom lifestyle, including beliefs, societal norms, and financial obligations. The episode also offers practical tips and pathways to achieve financial freedom, such as remote jobs, creating content online, and starting a service-based business. KEY TAKEAWAYS Belief is a key factor in pursuing a freedom lifestyle. It's important to believe in yourself and your ability to create the life you desire. There are three pathways to achieving a freedom lifestyle: remote jobs, creating content online, and starting a service-based business. Remote jobs offer more flexibility and can be a gateway to pursuing other entrepreneurial ventures. Creating content online, such as blogging or vlogging, can lead to monetisation through affiliate marketing, digital courses, memberships, or coaching. Starting a service-based business, such as offering marketing or carpentry services, can provide immediate cash flow and the ability to work remotely. BEST MOMENTS "I think a lot of people don't actually stop and think about what that actually means to them or why they would want to pursue this type of lifestyle." "I think the easiest path for a lot of people, and as much as we've been talking negatively about jobs, is honestly a remote job." "I realised in that moment, like what I did value. And I think that was the beginning of my personal definition of freedom." "I love the idea of the service business. I've seen lots of these go really well, Facebook ads, people who do social media marketing." VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker [email protected] Flaneur Life - https://www.flaneurlife.com/about-us/ I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue delves into the art and science of goal setting, addressing the common mistakes that hinder our progress. She begins by emphasising the importance of not expecting to achieve goals as our old selves, but rather embracing a new identity that aligns with our desired outcomes. Sue also highlights the significance of setting specific and clear goals, as well as the importance of focusing on a few goals rather than spreading ourselves too thin. Additionally, the episode explores the power of belief and the need to overcome limiting beliefs that hold us back. KEY TAKEAWAYS Mistake 1: Expecting to hit your goal as your old self. To achieve your goals, you need to up-level your identity and become the person with the discipline and habits of the person you want to be. Mistake 2: Writing down vague goals. It's important to have specific and clear goals that provide focus, motivation, and prioritization. Mistake 3: Having too many goals. Scattering your energy and focus across multiple goals can hinder progress. It's better to prioritize and focus on a few goals at a time. Mistake 4: Setting goals that are too high. Setting unrealistic goals can lead to frustration and lack of belief. It's important to set achievable goals and have a range or ABC method to allow for flexibility. Mistake 5: Not knowing your why. Understanding why you want to achieve a goal is crucial for motivation and fulfillment. Going seven layers deep in questioning your why can help uncover the true meaning behind your goals. BEST MOMENTS "You've got to set the right goals, the ones that you're going to actually achieve." "Your old self that is not doing those things, that does not have those things, needs to change. Your identity needs to grow." "If you try and picture it like this, I think it will just give you that idea of making progress towards it while enjoying, playing in the clouds, metaphorically, to get there." "Your beliefs are there in your thoughts. So everything you're thinking forms a belief in your mind." VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue discusses the ins and outs of making money flipping houses, revealing her top five secrets for successful flips and emphasising the fact that anyone can get involved in this business, regardless of their background or experience. Sue also highlights the importance of doing thorough market research, securing financing, and understanding the value-adding aspects of a property, as well as when to make the decision between flipping or renting a property KEY TAKEAWAYS Flipping houses can be a profitable venture, even without a large amount of cash or extensive time commitment. It is important to do thorough market research and understand the demand and pricing trends in the area before starting a house flip. Financing is a crucial aspect of flipping houses, and it is important to buy below market value and budget for refurbishment costs. Location plays a significant role in the success of a house flip, and buying the worst house on the best street can yield higher returns. Knowing what adds value to a property, such as bedrooms, bathrooms, and kitchens, is essential for maximising profits in a house flip. BEST MOMENTS "You don't have to be a builder. I'm not a builder. You're probably going to say Sue your husband's a builder. Well my husband would argue not!" "Even in this market right now, some areas are not declining, believe it or not. But if they are, you can always do a five year forecast and see what the situation is then." "The longer that you hold the property, the more it costs you. However, if it doesn't value up or the market is in a downturn, holding onto it and renting out could be an option for you." "The rule of thumb is the worst house on the best street. I have never failed when I have bought in prestigious roads. We have bought the worst houses on prestigious roads." VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue shares the surprising secret to finding the answer to your next big question in life. Inspired by entrepreneur Pat Wells, who faced overwhelm and uncertainty in his own journey, she encourages listeners to take a step back and create distance from their problems. By zooming out and gaining a bigger perspective, you can identify what needs to be dropped or put on hold, and lean into what truly matters. KEY TAKEAWAYS The surprising secret to finding the answer to your next big question in life is to take a week off and create distance between yourself and the problem. Work expands to fill the time you give it, so it's important to be mindful of how you allocate your time and avoid overworking. When faced with overwhelming decisions and advice from others, it's important to zoom out and see the bigger picture to gain clarity and perspective. Identify and drop any distractions or commitments that are taking up your time and energy, allowing you to focus on what truly matters and align with your long-term goals. BEST MOMENTS "Work will expand to fill the time you give it." "You can't solve a problem in the mind that created it." "Those other little goals, they're a distraction from what you should be doing." "Quitting is a big decision...if it's the right decision, lean into that big picture." "When we focus too much on the goal and forget to lean into the process, that's when we get stressed." VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue aims to change the listener's perspective on wealth, money, and abundance, by introducing you to a new framework for creating financial freedom and passive income, emphasising the importance of diversifying income streams through careful investing in property KEY TAKEAWAYS Creating passive and recurring income is essential for financial freedom and abundance. The traditional model of earning income through a job is not sufficient for long-term financial security. Loaning your spare cash to a property investor who knows what they're doing can provide you with sizeable returns You can also joint venture with experienced investors, where you can expect around a 50% return on any capital uplift and rental income BEST MOMENTS "Money is a scary term...but it's an essential enabler." "The problem with most passive income is that there's a period of inertia...you've got to put in all this effort." "The mistake most people make is that they constantly take this earned income and just increase their outgoings." "The first way to get started is by loaning an investment amount to a property investor...completely risk-free and doesn't take any of your time." - Host "The second way is by doing a joint venture with an experienced property investor...you get 50% of any capital uplift and rental income." - Host VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue discusses the challenge of conflicting goals and the dilemma it presents for lifestyle entrepreneurs, sharing personal experiences and insights gained from research and coaching to help listeners gain clarity on their own conflicting goals. Whether it's balancing work and family, pursuing a career while being a present parent, or deciding between different business ventures, the episode explores the internal conversation and decision-making process involved. KEY TAKEAWAYS Conflicting goals are a common challenge for lifestyle entrepreneurs, especially when it comes to balancing work and family responsibilities. It is important to prioritise and choose the most important goal that will bring you closer to the life you want to live. Sometimes, one goal can feed into another, and pursuing one goal can actually help you achieve another in the long run. It is essential to recognise that life is in seasons, and certain goals may take precedence at different times. Trusting your intuition and making space and time to evaluate your goals can help you determine which one to focus on and when to pursue others. BEST MOMENTS "You just need to pick the most important goal right now." "The outcome of conflicting goals is not to do both. You can't have it all." "Your life is in seasons. She sacrificed that. But now's her time to do her thing." "I've got to focus on the property side of things now. That was the outcome to my conflicting goal." VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue explores the topic of finding one's purpose, discussing the feeling of being lost and lacking meaning in life, and the importance of understanding one's why. Sue shares her own experiences of searching for purpose and the mistakes many people make by focusing solely on making money. Inspired by Simon Sinek's book, "Start With Why," Sue delves into the concept of the Golden Circle and how it applies to solopreneurs. She emphasises the significance of values and identity in building a personal brand and finding fulfilment. KEY TAKEAWAYS Finding your purpose is essential for feeling fulfilled and aligned in your life and business. Focusing on what you sell to make money can limit your identity and prevent you from diversifying. Your purpose and values should be at the core of your business and guide your decisions and actions. Your identity and the identity of your future self play a crucial role in shaping your purpose and vision. Journaling and reflecting on what brings you joy, what makes you emotional, and what feels like your biggest values can help uncover your purpose and why you do what you do. BEST MOMENTS "The biggest mistake that we make is the focus on what we sell to make money. It gives us no opportunity to diversify. It's hard to brand any old digital course, especially harder if the course itself is actually the wrong packaging." "Your identity in the reality that you're in now and the identity you project to the world and the identity of your future self are two very different people. You wanna be an altogether different, more grown, expanded person in the future and you wanna bring that identity to your purpose." "Your power is actually in your why because that's going to give you longevity. It's going to give this business that you're creating the why behind it will allow you to create a plethora of different what products and how you do it." "The most valuable thing that you can do is to journal out these three questions: What brought me joy today? What made me cry, feel angry or get fired up? What feels like my biggest values today? After a few weeks, you'll start to notice a pattern." VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

As the year comes to a close and a new one begins, many people feel the urge to quit what's not working and start fresh. Sue shares insights from Alex Hormozi a keynote speaker about the change curve, how it applies to pursuing our dreams, and explores the periods of optimism and despondency that often occur on the journey towards our goals. KEY TAKEAWAYS Sue emphasises the importance of not giving up on our dreams, even when faced with challenges and setbacks., sharing stories of successful individuals who faced rejection and failure but persevered to achieve their goals. Tune into their intuition and assess whether their dream is truly aligned with their values and desires. Evaluate whether you are sacrificing too much in other areas of their life and if adjustments need to be made. Breakthroughs often come after periods of difficulty and challenges. Stay committed to their dreams and remind them that their biggest successes may be just around the corner. BEST MOMENTS "There's a period of optimism where we see the benefits of what we're being sold. It's like, OK, something's going to change. This is going to happen. It's going to be good." "Nobody joined his either. Nobody believed in him and his message either. But look at where he is now." "If other people are doing it, then you can too. You'll be different. You'll come from a different perspective. You'll be you. This is like your USP." "Your breakthrough comes right after your toughest times. Your biggest pains. So don't give up on your dream life yet." VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

Sue shares a personal realisation about the importance of prioritising one's own goals and aspirations. She discusses the societal expectation for women to constantly support and care for others, often neglecting their own personal development. Sue also encourages listeners to schedule and communicate their own needs and desires, without seeking permission from others. KEY TAKEAWAYS Prioritise making time for your own personal development and goals, rather than constantly prioritising the needs of others. Communicate your needs: It is important to communicate your needs and schedule to others. Letting them know when you need time for yourself or for specific activities can help set boundaries and ensure that you have dedicated time for your own goals. Stop asking for permission: Stop seeking permission from others to pursue your goals. Instead, take ownership of your own aspirations and make them a priority without waiting for validation or approval from others. Schedule and commit: Make a firm commitment to yourself and your own growth. BEST MOMENTS "There are very few people I find in the world who you can have a true deep connection with who you click instantly with almost as if they're family and you would do absolutely anything to support them." "No one can ever write that on my gravestone because I battle with it all the time. How much do I give of me and empty and pour my cup out to everyone else to support everybody else versus feeling resentful myself that I didn't have any time to do my self-care, my growth, my development." "You are going to schedule it and you are going to communicate it to the rest of the world, that it cannot be moved. It will not be moved. It's on the calendar. You're doing it this week, this time, for this long, for this duration." VALUABLE RESOURCES Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm Visit my website https://sueparker.io Be part of my community https://sue.team/ Follow me on Instagram or TikTok @Iamsueparker [email protected] I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.