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Show Notes
Sue reflects on the challenge of competing with someone who excels at one specific thing while being busy with multiple tasks. Sue shares a case study about a company that shifted their focus to specialise in high-value and complex deliveries, which resulted in increased profits.
She also stresses the importance of discipline in sticking to that one thing and teases the next episode on achieving "monks mode" to minimise distractions.
KEY TAKEAWAYS
- It's important to focus on one thing and do it exceptionally well, rather than spreading oneself too thin.
- We should encourage reflection on whether one is trying to do too much and try to identify the 20% of efforts that yield the most significant returns.
- There is a need for self-discipline in sticking to the chosen focus and avoiding distractions.
BEST MOMENTS
"How can we possibly compete? How can you compete with somebody doing everything?"
"You're trying to do everything. You're trying to do lots of things when you should really be focusing on one target market, one niche, one product, one service, one thing."
"Everything else is like a distraction and we don't see it at the time. We're getting into things and we don't see how much of a distraction everything else around us is."
"Without feeling empowered, it doesn't matter if you know the how-to. It doesn't matter if I give you a done for you sales funnel. You ain't gonna promote it, you ain't gonna show everybody, tell everybody, you're gonna believe in it. So it is never gonna happen."
VALUABLE RESOURCES
Download my FREE guide on how to become a lifestyle entrepreneur
https://sueparker.io/how-to-start-lifestyle-business-lm
Visit my website https://sueparker.io
Be part of my community https://sue.team/
Follow me on Instagram or TikTok @Iamsueparker
I’m a successful career mum turned entrepreneur (soon to be author..) and speaker.
I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled.
I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone.
I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.