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Show Notes
[You’re listening to a preview of this episode, available exclusively on our Patreon. To hear the full episode, join us at patreon.com/forever35.]
This is the tale of a family business becoming the fast food in fashion, and of provocative and very shocking ads. This is Benetton! Doree details to Kate the rise of the Benetton rugby shirt, how the brand became ubiquitous in the 80’s, and the Italian infrastructure their money is in today.
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