Season 1 · Episode 5

How Do I Predict Revenue?

Forecast On Purpose - Business Growth Advisory for Entrepreneurs · Ben Cooper

March 13, 202311m 15s

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Show Notes

Objective today:
- Predict the revenue - Narrow the region of darkness instead of crossing fingers hoping to repeat
Concept:
- what are the building blocks behind we make money?
  - Number of Units x Revenue per Unit
    - How many will I sell?
    - What is the right price?
  - Common mechanisms
    - Product
    - Service
    - Subscription
- How does it change over time?
  - Seasonality
    - Q4 for consumer good always boosted by Black Friday & Cyber Monday sales
- Organic growth
  - Natural increase over previous year or month
- Driven growth
  - Ad spend
  - Sales efforts

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