Why Podcasters Should Spend More Time Marketing - Mark Asquith
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Show Notes
You may know him as that British podcast guy, but he’s also the CEO and Co-founder of Rebel Base Media, the company behind Captivate.fm, the world's only growth-oriented podcast host.
Mark Asquith has a passion for building technology to help podcasters achieve audio influence.
He’s hosted numerous podcasts since starting in 2013, including a Star Wars-themed show called Spark of Rebellion and a show dedicated to helping podcasters design, launch, and grow their show called The Podcast Accelerator.
As a result of his success, he’s spoken at Harvard, TEDx, Podcast Movement, PodFest, and more.
On the show, we talk about:
- His origin story and how it helped pave the way for his podcaster as a podcaster
- Why he’s never been a fan of the tag entrepreneur that so many seem to be chasing
- How has podcasting has made him a better communicator, and help him in his personal life
- The need for podcasters to flip the script when it comes to how much time is spent creating vs marketing
- Ideas for making it easier for your listeners
- The Podcast Discoverability Triangle
You can find Mark:
Company Website - rebelbasemedia.io and captivate.fm and podcastwebsites.com
Personal Website - markasquith.com
Social Media:
Podcasts: https://www.markasquith.com/podcasts/
- The Podcast Accelerator
- Spark of Rebellion
- Captivate Insider
- Founders Fireside
- The 7-Minute Mentor
Amazing Marketing Resource: captivate.fm/marketing
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