The Levers of Profitable Podcasting with Stephen Woessner
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Show Notes
My guest today is the CEO of Predictive ROI, host of the top-rated Onward Nation Podcast, and author of the book Profitable Podcasting. Stephen Woessner breakdowns how to produce a successful podcast as well as anyone! What I love about his approach is the attention he places on all the details. He gets into the weeds and looks at all the levers that can be pulled to help a podcast find success. He’s written books on search engine optimization and social networking and understands how to predict a return on investment for the work we put in. It’s no wonder, his company is called Predictive ROI. This one is chalked full of nuggets of gold and here are some highlights:
- Why podcasting is like a Trojan Horse for business
- 3 steps for planting your Flag of Authority
- Creative ideas for repurposing your podcast
- What are the vital metrics we should pay attention to
- SEO and Email list building strategies
- How to turn your podcast into YouTube videos, weekly newsletters, and a book
- How many loyal fans you need
- Ideas to help treat your podcast guests like VIPs
Where you can find Stephen:
https://predictiveroi.com/onward-nation-podcast/
https://www.amazon.com/Profitable-Podcasting-Business-Expand-Platform/dp/0814438288
https://www.facebook.com/PredictiveROI/
https://twitter.com/stephenwoessner
https://www.linkedin.com/in/stephenwoessner/
https://www.instagram.com/predictiveroi/
https://www.youtube.com/channel/UCLxm9F3qRNYLH4GBMQ9ZfUg
Links and Resources
33:21 The Small Business Owner's Handbook to Search Engine Optimization
33:22 Increase Online Sales Through Viral Social Networking
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