How to Land a Sponsorship Deal - Linda Hollander
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Show Notes
Many say you shouldn’t count on sponsorship money when you first start podcasting.
After reading Stephen Woessner’s book Profitable Podcasting, specifically the chapter on sponsorships, I wanted to learn more. In it, he shares the insights from sponsorship expert Linda Hollander. Like any good journalist, I followed the lead and reached out to Linda directly.
During our first phone call, I quickly realized she’d be a guest you’d want to hear from. Today I share our conversation.
What’s become crystal clear to me is landing sponsorships is not only doable, if you truly know your audience, it a phenomenal to bring in reoccurring revenue.
The key is to have a proven strategy because, as Linda will tell you, you may not get a second chance.
We cover a lot of ground in our discussion but like her book, Corporate Sponsorship in 3 Easy Steps, can be broken down into simple steps:
1. How to find the right sponsors for your show
2. How to create an industry-standard sponsor proposal and negotiate the deal
3. How to keep sponsors for the long term by promoting them the right way and communicating in a way that will let them know just how valuable you are to them!
Free gift from Linda:
https://successwithsponsors.com
Linda's Website:
www.AttractingCorporateSponsors.com
Social Media:
https://www.facebook.com/SponsorConcierge
https://twitter.com/wealthybaglady
https://www.linkedin.com/in/lindahollander/
https://www.youtube.com/user/wealthybaglady/
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