Brand Authority, Statistics, & Sponsorship Tips with Todd Cochrane, CEO of Blubrry Podcasting (Podcast Hall of Fame)
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Show Notes
Todd Cochrane was part of the first class of inductees to the Podcast Hall of Fame. He founded the Tech Podcast Network in 2004 and has hosted his podcast, Geek News Central, since October of the same year.
Toward the end of his 24-year career in the Navy, he found podcasting thanks to a near paralyzing accident. Since that time, aside from hosting serval podcasts, including co-hosting the New Media Show, he started his company Rawvoice, which is the parent company to Blubrry. They now represent over 75,000 Audio and Video podcasters to help them advertising, distribution, hosting, and statistics.
He likely holds the record for the longest podcast sponsorship deal, as he’s been partnered with GoDaddy since the early days of his show. He has been at the forefront of the podcast advertising space and speaks worldwide on the subject. He literally wrote the book on podcasting, as his bool “Podcasting The do it Yourself Guide" was published in 2005. He also founded the People's Choice Podcast Awards.
On the show we talk about:
- The story of how he first found podcasting
- Ideas on how to build domain authority
- Suggestions on what to outside of the podcast itself
- Why he never edits his show
- Why storytelling is so important
- How to look at the metrics
- Importance of going to places that can gain content for your audience
- What it takes to be successful - hard work and consistency
- How he ensures he's talking to his audience, not around them
- How he uses stats to tell the story
- Secret tips on how to geographic data to connect with his audience
- Advertising and why he feels its important to not be greedy and to deliver results
Links and Resources:
00:14 Tech podcast Geek news central
00:53 New Media Show with Rob Greenly
01:32 Podcasting do it yourself guide(2005)
01:46 People Choice podcast awards
06:32 Blubrry company
08:17 Powerpress Plugin
10:12 Geek News Central
19:32 BBC Asia
37:40 Advanced stat: Play data
54:17 Elsie Alcober
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