Episode 22
VfL Wolfsburg's US market entry strategy and the role of Innovation in the club’s development
In this episode of the Football Business Podcast, we chatted with Claudio Demmer (Innovation Manager) and Jan Twete (Global Partnerships Director, North America) of VfL Wolfsburg. We deep dived into the club's internationalization strategy in the US and how innovation is defined and implemented at the German Bundesliga's side.
FOOTBALL BUSINESS Podcast by FBIN · Claudio Demmer, Jan Twete, Quang T. Pham
January 10, 202351m 45s
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Show Notes
In this episode of the Football Business Podcast, we chatted with Claudio Demmer (Innovation Manager) and Jan Twete (Global Partnerships Director, North America) of VfL Wolfsburg. We deep dived into the club's internationalization strategy in the US and how innovation is defined and implemented at the German Bundesliga's side.
Topics
footballinternationalization strategyinternationalizationbundesligavfl wolfsburgfootball businessinnovation