Episode 25
How to turn fans’ passion into actionable insights and revenue
In this episode, we discussed “Fan Engagement” with Marco Hjorth, Head of Customer Success at Crowdmanager, and Pedro Varejão Lopes, Digital Marketing Manager at Liga Portugal. We covered everything from defining different levels of fan engagement to emphasizing the importance of data. We also delved into the key factors that contribute to a successful digital activation campaign, using the Liga Portugal and Bwin case study as a prime example.
FOOTBALL BUSINESS Podcast by FBIN · Marco Hjorth, Pedro Varejão Lopes, Quang T. Pham
March 28, 202344m 9s
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Show Notes
In this episode, we discussed “Fan Engagement” with Marco Hjorth, Head of Customer Success at Crowdmanager, and Pedro Varejão Lopes, Digital Marketing Manager at Liga Portugal. We covered everything from defining different levels of fan engagement to emphasizing the importance of data. We also delved into the key factors that contribute to a successful digital activation campaign, using the Liga Portugal and Bwin case study as a prime example.
Topics
liga portugaldigital marketingfan engagementcrowdmanagerfootball industrysports businessfan datafootball business