Episode 23
How to turn fans into paying customers via membership programs
In this episode of the Football Business Podcast, we spoke to Roman Krajniak, Co-Founder of Memberyo, and Pavol Bielik, Marketing Manager at Spartak Trnava. We explored why many football clubs can monetize only 7% of their fanbase, the importance of fan membership in a club’s business model, and how Memberyo helped Spartak Trnava overcome the typical challenges when setting up its membership platform.
FOOTBALL BUSINESS Podcast by FBIN · Roman Krajniak, Pavol Bielik, Quang T. Pham
February 23, 202347m 44s
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Show Notes
In this episode of the Football Business Podcast, we spoke to Roman Krajniak, Co-Founder of Memberyo, and Pavol Bielik, Marketing Manager at Spartak Trnava. We explored why many football clubs can monetize only 7% of their fanbase, the importance of fan membership in a club’s business model, and how Memberyo helped Spartak Trnava overcome the typical challenges when setting up its membership platform.
Topics
membership platformfootballspartak trnavafootball industrysports businessfootball businessmemberyo