Episode 52
Driving Innovation in Football Clubs: Revenue, Culture & Real Change – ft. Thomas Rypens & Dirk Schluenz
We talk with Thomas Rypens, Innovation and Insights Director at Club Brugge, and Dirk Schluenz, Managing Director of 1. FC Nürnberg Marketing, about practical innovation in modern football clubs. From building the right culture and leadership mindset to turning ideas into real revenue streams and better fan experiences, we explore how historic clubs can stay competitive — even with limited budgets — through smarter structures, tech adoption, and bold decision-making.
FOOTBALL BUSINESS Podcast by FBIN
March 12, 202645m 18s
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Show Notes
We talk with Thomas Rypens, Innovation and Insights Director at Club Brugge, and Dirk Schluenz, Managing Director of 1. FC Nürnberg Marketing, about practical innovation in modern football clubs. From building the right culture and leadership mindset to turning ideas into real revenue streams and better fan experiences, we explore how historic clubs can stay competitive — even with limited budgets — through smarter structures, tech adoption, and bold decision-making.