FMN 047: How Organic Brands Are Crushing It On QVC with Serafina Palandech
Food Marketing Nerds Restaurant and CPG Marketing Podcast · Food Marketing Nerds
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Show Notes
Today we're chatting with Serafina Palandech of Hip Chick Farms. Serafina's company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 and half years ago in an effort to provide healthy food to people and children on a mass scale.
From being on a reality show to selling out of inventory on QVC, her company has had amazing success and is growing like crazy.
On the show today, we discuss:
- How being on QVC works and what effect it has on your business
- What core marketing areas you should focus on to grow a cult like following
- How to use data to know when a packaging redesign might be in order
And a lot more...
Recommended Read:Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart - Sheryl O'Loughlin