FMN 039: How Organic Valley's Content Consistently Connects
Food Marketing Nerds Restaurant and CPG Marketing Podcast · Food Marketing Nerds
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Show Notes
On the show today, we have Tripp Hughes, Director of Brand Management for a company whose marketing I absolutely love, Organic Valley.
Organic Valley seems to have figured out the recipe behind viral marketing content, and before the interview, I wondered how they consistently put out content that was on brand, and always felt so genuine.
You'll get to hear more about it in just a second, but Organic Valley's business model is extremely unique. With some context, you'll start to understand why their marketing is so strong.
In the episode with Tripp, you'll learn…
- Why transparency is crucial in building a successful company
- How to empower your team to create great marketing that's on-brand
- Why listening to your customers is essential to launching strong campaigns
And plenty more…
Book Recommendation:
Let My People Go Surfing - Yvon Chouinard