FMN 024: Building a Brand That Makes a Positive Impact with Kris Ford
Food Marketing Nerds Restaurant and CPG Marketing Podcast · Food Marketing Nerds
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Show Notes
On the show today, we've got Kris Ford, Marketing Director at Deep River Snacks, a company on a mission that makes some delicious, better-for-you chips.
Deep River's tagline is "We Give a Chip", because they commit 10% of their net profits from each bag of chips sold to support a number of different charities. I love companies like this that use business as a vehicle to make the world a better place, and if you're considering implementing a similar program, you'll have plenty to learn from Kris.
In this episode, you'll learn
- How to effectively set yourself apart from the bigger players in the industry
- What challenges come with committing a percentage of profit to charity
- How to build a social media community around a bigger cause
And plenty more…