FMN 022: Content Marketing that Drives ROI with Julie Feickert
Food Marketing Nerds Restaurant and CPG Marketing Podcast · Food Marketing Nerds
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Show Notes
Is your content marketing moving product for your brand? If you're like most people, you probably have a blog, a social media presence, and little to no idea of what kind of return your content is delivering.
We took a week off for the holidays but the amount of knowledge today's guest is about to drop on you will do plenty to make up for lost time.
We've got Julie Feickert on the show today, who is the owner of Cultures for Health. Julie is somewhat of accidental food entrepreneur, her words not mine, but her company has hands down, one of the best content marketing strategies in the natural products industry.
Julie is a self taught ma ster of digital marketing and has built her company to 30 people over the past eight years. She's got a great story and awesome products, and she'll surely teach you a thing or 10 about content marketing.
On today's episode, you'll learn:
- How to strategize your content marketing around new product launches
- What CPG brands can be doing to increase their e-commerce sales
- Why social media isn't necessarily for everyone
And a ton more, so let's go chat with Julie…