Why Marketing Research Is the First Step to Success
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
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Show Notes
Carrie Arndt, Senior Research Executive at MMR Research Worldwide, joins the Real Food Brands Marketing Podcast to discuss ways good marketing research can help you stand out from the competition and connect with your ideal customers.
In This Episode:
- Ways MMR Research Worldwide helps brands with qualitative and quantitative research
- Types of research businesses can conduct when developing food packaging
- Why chasing design trends can be detrimental to your marketing strategy
- How to balance standing out with fitting in with your category
- Why packaging design can have a significant emotional impact on consumers
Quotes:
"Format and structure have a huge influence on success." — Carrie Arndt
"It is important to visually represent the experience of the product while staying aligned with the promise of the brand." — Carrie Arndt
"Emerging brands need to ground themselves in their own identity." — Carrie Arndt
Resources: