Using Email Marketing to Build Your Brand
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
November 28, 201834m 20s
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Show Notes
Anna Sonnenberg, Owner of Sonnenberg Media, joins Katie Mleziva on the Real Food Brands Marketing Podcast to discuss email marketing strategy as part of your integrated marketing plan, and why email is certainly not dead.
In This Episode:
- Why email is an important part of your integrated marketing strategy
- Why email is the perfect place to share your brand's story
- How email can be used to drive sales both online and in brick and mortar stores
- How to use email to solicit customer feedback
- How feedback helps your customers feel invested in your brand
- Why email gives you more ownership over your audience than social media
- How often you should email
- How to balance the types of content in your emails
- Why you should link ecommerce with your email marketing service
- Ways to use automated emails
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