The 5 Mistakes Food Startups Make With Sari Kimbell
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
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Show Notes
Getting started with your food startup, or scaling to the next level can be exciting. You get to share something you love with new people, and (at some point) make some money for your efforts. As you start making moves to make your passion into your career, however, you'll run into some problems if you don't have a clear idea of who you're marketing to and how you want to grow. Today on the Real Food Brands Podcast, host Katie Mleziva has a conversation with Sari Kimbell, Founder of Sari Kimbell Consulting and creator of Food Business Success, a consulting agency that helps food startups plan for growth. She shares with us the 5 mistakes she sees food startups make, and how to avoid them.
In This Episode:
- Sari's path to becoming a food startup consultant.
- Why bootstrapping may be necessary, but can cause problems down the road.
- The reason belief in your product is so important when you're starting out.
- Why pricing correctly from the beginning is so important.
- How to factor in the Cost of Goods Sold (COGS).
- The hidden costs selling on Amazon.
- Why it's so important to develop a clear plan for growth.
- Why you want to define your brand strategy from the start.
- Where to reach out for help.
Resources:
- Sari Kimbell - Food Business Consulting
- Food Business Success
- Why a Clear Brand Strategy Matters When Seeking Financing With Tera Johnson
- The Food Business Success Facebook Group
- Real Food Brands Marketing Roundtable Facebook Group
- Real Food Brands website (download your Brand Checkup Scorecard here)