Living the Brand with J. Henry Bourbon
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
January 9, 201927m 24s
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Show Notes
Joe Henry of J. Henry Bourbon joins the Real Food Brands Marketing Podcast to discuss the importance of setting a brand strategy and then delivering on your promises through consistent operational and marketing excellence in order to help your company stand out in a crowded marketplace.
In This Episode:
- The story behind the J. Henry & Sons Wisconsin Straight Bourbon brand strategy
- How J. Henry revived of a dormant heirloom corn to help create a unique mash bill
- Why J. Henry put quality over profit to age their bourbon for five years before their initial release
- How the wildly inconsistent weather in Wisconsin actually benefits the bourbon aging process
- Why sampling is so important for smaller food and beverage companies
- Why saturating your core market(s) is important before expanding too quickly
- How to turn onsite events and demos into memorable experiences that create brand advocates
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