Key Insights From Natural Products Expo West
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
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Show Notes
The Natural Products Expo West show is an exciting gathering of people dedicated to shaking up shopping carts, and the energy was infectious. The convention covers 555,000 square feet of booths and brings in over eighty-five thousand people over the course of a week. Real Food Brands Marketing Podcast host Katie Mleziva is back with insights on where the industry is headed and what trends you can tap into for your brand.
In This Episode:
- The Color Blocking packaging trend.
- Is CBD an ingredient or a brand foundation?
- How to start thinking about functional foods.
- Why functional carbonated beverages that replace soda have big potential.
- New trends to pay attention to in the plant-based foods and snacks space.
- How protein and snacking go together.
- The tricks and traps of sugar replacement.
- Why bars and balls are worth looking into, and how to stand out in a crowded market.
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