Insider Tips for Working With Co-Packers From Sandro Gerbini
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Working with co-packers, co-manufacturers, and everything else required to get your brand onto shelves that matter can be a daunting task for the sharpest entrepreneur. Making sure that you're consistently delivering at the quality level you expect while staying within your budget is the secret to long-term growth. This week on the Real Food Brands Marketing Podcast, host Katie Mleziva sits down with Sandro Gerbini, founder of Gatherer's Granola and Empire Co-Packing, to get into the nitty-gritty of how you take a product that works at small scale and make the logistical decisions you need to see wider distribution.
In This Episode:
- How Sandro started a granola company, and why quality concerns drove him to start his own co-manufacturing business.
- Why consistent quality means everything in contract manufacturing.
- How finding the right contract manufacturer frees you up to focus on marketing your brand.
- What the difference is between contract manufacturers, co-packers, and private brand manufacturers is, and where there is overlap.
- Why geographic proximity to a contract manufacturer matters.
- How integrated ingredient sourcing, production, and packaging makes a difference to your bottom line.
- How you can make sure your contract with a co-manufacturer is rock-solid.
- What fees most contract manufacturers add to invoices and what they mean.
- What mistakes most brand owners make when they're trying to scale, and how to avoid them.
Resources: