How to Build a Framework for Innovation
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
October 17, 201828m 32s
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Show Notes
Ryan Pintado-Vertner, Founder of Smoketown LLC, joins the Real Food Brands Marketing Podcast to discuss how solving problems for your customers fuels innovation.
In This Episode:
- Why building an innovation pipeline is so crucial for food brands
- How food businesses can build their own innovation pipelines
- How to create empathy for your customers
- How to balance short-term wins with longer term disruptive innovation
- Why you should focus on solving problems for your customers
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