How Soom Foods Is Building a Category One Relationship at a Time
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
October 31, 201839m 48s
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Show Notes
Amy Zitelman, Co-Founder of Soom Foods, joins the Real Food Brands Marketing Podcast to discuss building awareness and trial of the tahini category in the US market.
In This Episode:
- How Amy and her sisters started Soom Foods
- How Soom built awareness for tahini, a relatively unknown product in the US market
- Why it's important to have a diverse team with complimentary skill sets
- How to find and build genuine relationships with influencers, including bloggers and award winning chefs
- How Soom utilizes user generated content (recipes) in social media
- How to build associations with adjacent food categories to bring awareness to your own product
- How demos can help build your brand even if store traffic is slow that day
- Why Amazon can help small food businesses build an online presence
- How the Soom team uses social media to build something meaningful beyond sales
- What single # skyrocketed their visibility on social media
Resources:
- Soom Foods Website and Instagram
- Real Food Brands Marketing Roundtable Facebook Group
- Real Food Brands
- Chef Michael Michael Solomonov -- Zahav restaurant and cookbook