How Brooklyn Delhi Blends Cultures in Taste and Design
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
December 12, 201839m 56s
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Show Notes
Chitra Agrawal and Ben Garthus, founders of Brooklyn Delhi, join the Real Food Brands Marketing Podcast to discuss taking inspiration from their personal backgrounds and leveraging their professional expertise in food blogging and packaging design firm to start their own food company.
In This Episode:
- The story behind how and why Ben and Chitra started Brooklyn Delhi
- How Ben and Chitra educated consumers about their new product
- How choosing a product name can affect your target audience
- How Brooklyn Delhi got their product placed in Blue Apron meals
- Why Brooklyn Delhi takes a fusion style approach to their products rather than a more traditional Indian approach
- How Ben captured the cultures of both India and New York in their packaging design
- Tips for great packaging design
- Why a creative brief is an important part of creating package design
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