From a Good Product to a Great Brand

Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands

January 6, 202119m 40s

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Show Notes

Brand Strategy can feel like a topic that is reserved for big food businesses more than emerging food businesses, but the concepts matter to brands of all sizes and make a big difference if you take the time to get clear about who your brand is at the core, who you serve and how you meet your consumers' needs in a way your competitors can't, or won't, to set your brand apart.

In this episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva explains how to use Brand Strategy to evolve from making a good product to building a great brand.

In This Episode:

The event that sparked Katie's interest in brand management.
Why a good food product is necessary, but not enough.
Why the time for brand strategy is always now.
The danger of focusing only on product.
How building a strong brand is like a bank account.
Why clarity and confidence is so important for building a brand.
How a strong brand can help you build brand recognition and word of mouth marketing.
How having a strong brand can help you with new product launches.
Where to sign up for a free 5 day training starting 2/1/21

Resources:

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