Food Industry Trade Show Tips to Maximize Success - with Alli Ball
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
February 20, 201946m 12s
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Show Notes
Alli Ball, Creator of Retail ReadyTM and Founder of Allison Ball Consulting, returns to the Real Food Brands Marketing Podcast to discuss selecting the right food & bev industry trade show events and maximizing your trade show success, as well as tips to avoid common pitfalls.
In This Episode:
- Why Alli decided to start Retail Ready
- Why industry trade shows are not about making direct sales
- How to determine if your business is ready to be at a trade show
- Why it is generally better to start with smaller regional shows
- Four common traps that businesses fall into:
- Being unprepared for questions
- Not having a sample strategy
- Not trying hard enough to collect buyer information
- Failing to follow up with buyers after the show
- How to prepare and strategize for a trade show
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