Developing Your Brand's Point of Difference with Abe Kamarck
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
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Show Notes
Creating your point of difference can be a big challenge, especially in a crowded category. Our guest today has been able to do that and more, growing a product in an incredibly popular category into a brand with national distribution.
Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva sits down with Abe Kamarck, CEO and Founder of True Made Foods. In this episode, we talk about how he's been able to get his all-natural ketchup product to a point where national brands are taking notice.
In This Episode:
- How Abe's Italian background helped inspire True Made Foods.
- Why he decided to create healthy ketchup, barbeque sauce, and sriracha.
- Why 5-year-olds can be the best taste testers.
- The mistakes he made along the way.
- Why emphasizing your point of difference is so important.
- The difference between ketchup and other categories.
- How Abe grew True Made Foods into a nationally distributed product.
Resources:
- True Made Foods
- @TrueMadeFoods on Instagram
- Connect with Abe on LinkedIn
- Connect with Katie on LinkedIn
- Real Food Brands Brand Checkup Scorecard
- Real Food Brands Marketing Roundtable Facebook Group
- Real Food Brands website