Developing New Food & Beverage Products, with Lindsay Wisener
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
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Show Notes
Research and Development (R&D) is one area many brands need help with in order to bring an idea to life with new product samples or to scale your recipe to production level. In this episode of the Real Food Brands Podcast, host Katie Mleziva sits down with Lindsay Wisener, an independent beverage development consultant working on everything from baby formula to plant-based protein drinks. She's the Owner/Principal Consultant at WiseBev, and shares with us the ins and outs of product development.
In This Episode:
- Hear Lindsay's path to owning her own beverage development lab.
- How small businesses can get what they need from R&D experts.
- Why flexibility is key to a successful development process.
- What you need to know when you work with R&D.
- The role packaging plays in which shelf your product winds up on.
- How to effectively develop new product lines and extensions.
- The key to great product testing.
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