Creating a Beverage Brand That Stops People in Their Tracks with Candice Crane
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
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Show Notes
Stopping power is everything when you're trying to compete in a crowded category -- in the grocery store or online. How do you create a brand that jumps off the shelves and stands out from the rest?
Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva sits down with Candice Crane, Founder and CEO of Petal Sparkling Botanicals, a brand that stops you in your tracks when you see it. In this episode, we talk about how Petal has been able to stand out in a crowded category and grow so fast in just a year and a half.
In This Episode:
- How Candice's South African roots lead to her create Petal Sparkling Botanicals.
- The story behind Petal's unique logo and package design.
- How Petal has grown to be in almost 700 locations nationwide in just a year and a half.
- Why there's no substitute for talking in-person with people about your product to hear feedback first hand.
- How having a complex flavor profile serves a growing segment of people choosing to skip the alcohol.
- The joys and challenges of balancing life as a mom and a food startup CEO.
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